Speakers - Shopper Marketing Forum 2016
April 19 & 20, 2016   •   Arcadian Court


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Carm Allison

Vp Thought Leadership


Carman Allison serves as VP of Consumer Insights for Nielsen Canada.  Carman has his finger on the pulse of the CPG landscape and is relied on by manufacturers and retailers to provide them with the consumer insights they need to make strategic and impactful business decisions. With 25 years of...more

Speaking at: From boom to bust: the economy, consumers and you

Claude Auchu

Partner and CEO


For 25 years, Claude has been obsessed with everything and anything related to design. Some call him a bit of a fanatic. We prefer to think of him as a branding ace. The difficult challenges of the retail industry inspire and drive him — instilling a sense of passion in...more

Speaking at: Winning in Quebec

Richard Behrman

Account Director

Campbell Company of Canada

Richard is a passionate shopper marketing professional with 7 years of experience in the industry. Richard started his career at Procter & Gamble, leveraging the power of consumer and shopper insights to deliver growth on some of P&G’s largest brands. Richard also drove profitable growth through scale platforms across P&G’s...more

Speaking at: Market Moment

Robin Brown

VP, Insights & Advisory

Deloitte Canada

Robin is one of Canada's leading experts on consumer behaviour. He has twenty-five years of consumer research and consulting experience in Canada, UK and Asia. He specializes in the areas of branding, communication and consumer decision making. He has led a range of research projects to help organizations better understand...more

Speaking at: Luncheon Roundtables; Multicultural strategies

Wes Brown

Vice President, Brand Marketing

Loblaw Companies Limited

Approaching 15 years at Loblaw Companies Limited, Wes Brown has had an exciting career spanning everything from financial services, merchandising, and control brand. While much of his career has been spent in a variety of progressive marketing roles, his current responsibilities have him leading the Market Division on all retail...more

Speaking at: Luncheon Roundtables; The customized experience; Market Moment; 30 minutes with a retailer: Wes Brown, Loblaws

David Ciancio

Senior Customer Strategist


David brings 46 years of retailing expertise as an operator, marketer, and strategist to his clients, which include dunnhumby, eBay, Tesco, and several retailers around the globe. Growing sales by creating better customer experiences that build loyalty – a strategic approach that David calls ‘Customer First’ – is his passion...more

Speaking at: Luncheon Roundtables; Trends in big data to improve the shopping experience

Michelle Corsbie

Group Account Director

6Degrees Integrated Communications

As a 6 Degrees Integrated Communications veteran, Michelle is consistently applauded for her meticulous attention to detail, keen sense of trends and dedication to fostering client relationships. Her enthusiasm, strategic marketing skills and her commitment to flawless execution are key reasons why she has been able to consistently lead breakthrough,...more

Speaking at: Market Moment

Pascal De Decker

Executive Creative Director

TAXI Canada Ltd.

Although he is known for his sense of humour, Pascal De Decker clearly takes advertising very seriously. After leading many successful campaigns for prestigious brands such as Volkswagen, McDonald’s, Molson, Bell, Loblaws, Telus, Coca-Cola, Porsche, and Stella Artois, Pascal left a lasting impression over his 20-year career. Originally from Belgium,...more

Speaking at: Winning in Quebec

Matthew Diamond


Hunter Straker

Matthew Diamond has a wealth of knowledge garnered on the client and agency side in his near two decades of experience in the marketing world.  Currently he is SVP of Mosaic Canada overseeing the entire Consumer Goods portfolio, including Hunter Straker Canada’s only Purchase Design™ Agency, as well as Mosaic’s...more

Speaking at: Championing a social cause to drive sales

Emma Eriksson

VP of Global Brand

General Mills Canada

Emma Eriksson is currently Marketing Director at General Mills Canada leading the Cereal business with iconic brands such as Cheerios and Lucky Charms. She is also head of Promotions and Partnerships for the Canadian Division. With more than 18 years of experience in various marketing and brand innovation roles at...more

Speaking at: Championing a social cause to drive sales

Marc-Andre Fafard

Partner, Principal Strategist and Lead, Branding and Design


Being a strategic planner means constantly having one’s ear to the ground for innovative ideas and
groundbreaking insights; but for someone as passionately curious as Marc-André, it’s just second nature!

Fresh from HEC Montréal, Marc-André’s natural instinct and obvious flair for marketing quickly caught the
attention of the Sid Lee...more

Speaking at: Winning in Quebec

TJ Flood

President of CTR

Canadian Tire Corporation Limited

TJ Flood is the Senior Vice‐President of Marketing at Canadian Tire and is responsible for overseeing the business’ iconic brand. He also manages a broad portfolio that includes strategic marketing functions, and the Canadian Tire flyer. TJ's team has successfully reinvigorated the Canadian Tire brand with the introduction of "Canada's Store" and the...more

Speaking at: 30 Minutes with a retailer: TJ Flood, Canadian Tire; Canadian Tire: The digital shopping ecosystem

Andrea Graham

Senior Marketing Executive

Leon's Furniture

Andrea has made a career of driving growth and building recognition for a wide array of high profile, iconic brands. A strategic marketing expert who continuously develops new ways to grow businesses and brand value. 

As a passionate marketer, she has led teams in Canada and the US including KFC, Pizza...more

Speaking at: Winning in Quebec

Jennifer Hayes

Director, Ad Media & Partnership Marketing

Walmart Canada

Speaking at: Co-chairs' Opening Remarks; Closing Remarks; Co-chairs' Opening Remarks; Closing Remarks

Shagufta Hooda

Assistant Brand Manager


Speaking at: Championing a social cause to drive sales

Susan Irving


Pepsico Foods Canada

Susan Irving is the Senior Director of Marketing for the Frito-Lay Portfolio at PepsiCo Foods Canada. Susan has been with PepsiCo Canada for over 10 years in increasingly senior roles and has worked on several of the Company’s iconic brands. In her current role, Susan leads a team of passionate...more

Speaking at: Co-chairs' Opening Remarks; Closing Remarks; Co-chairs' Opening Remarks; The Social Media Trifecta; Closing Remarks

Josh Kolm



Josh Kolm is a reporter with Strategy, a national magazine and online publication covering Canada's marketing and advertising industry. He is also the advertising curator for Stimulant, a sister site that compiles the most interesting, innovative and inspiring work being done in creative and technological fields.

Speaking at: Winning in Quebec

Jean-Pierre Lacroix


Shikatani Lacroix Design Inc

Jean-Pierre Lacroix is president of multidisciplinary branding and design firm Shikatani Lacroix. A visionary design thinker, author and speaker, JP maintains an unwavering focus on the latest and emerging trends. Driven to produce measurable results through strategic insights, he is committed to helping brands own the consumers’ “at-purchase moment.” 

Speaking at: Luncheon Roundtables; Is your brand experience ready for the fifth dimension?

Jacquelyn Langdon

Associate Manager, Customer Marketing

General Mills Canada

A creative mind with an incredible bias for action. That’s how Jacquelyn’s peers, and anyone who works with Jacquelyn, would describe her. As a Customer Marketing lead at General Mills, Jacquelyn has spear-headed some of the largest and most influential, multi-vendor campaigns in her time supporting the Loblaw Companies account. ...more

Speaking at: Market Moment

Fred Lecoq


FGL Sports

As SVP Marketing, Frederick leads the brand journey and digital innovation from coast-to-coast for corporate and franchisee banners at Canada’s number one sporting goods retailer – FGL Sports. With over 15 years of strategic marketing experience, Frederick specializes in E-commerce, digital media and brand management. He has re-launched and elevated...more

Speaking at: 30 minutes with a retailer: Frederick Lecoq, Sport Chek; Sport Chek: The digital transformation

Aaron Lee

Category Manager-Toys, Preschool & Kids Connection

Dollar Tree Canada

Aaron started his career working in B2B sales and marketing for Research in Motion and IBM. From there, he transitioned into the role of being a buyer at Loblaw Companies Ltd working from fresh food to general merchandise categories in toys, hardware, and household products. He delivered consistent year over...more

Speaking at: Luncheon Roundtables; 30 minutes with a retailer: Aaron Lee, Dollar Tree Canada

Jennifer Lee



Jennifer works with C-suite clients on how to collaborate the physical and digital worlds to drive revenue growth and margin. She focuses on helping marketing organizations develop and execute ecommerce and Omnichannel business models. Jennifer’s clients range from leaders in the consumer business industry, including global brands and manufacturers, internet...more

Speaking at: Omnichannel: The retail network of the future

Alison Leung

Head of Marketing

Facebook Canada

As Group Director of Facebook’s Global Marketing Solutions, Ali sets the direction for how CPG marketers can best leverage Facebook’s apps and services in a mobile-first environment.  In this role, Ali is responsible for partnering with clients and agencies to deliver innovative and effective marketing solutions that drive business results.


Speaking at: The Social Media Trifecta

Jeff MacEachern

Chief Creative Officer


For the past 15 years, Jeff has worked hard to foster strong relationships with clients and peers throughout the industry. He has championed and developed breakthrough work to help build powerhouse brands that are known and loved throughout Canada: Koodo, Kraft Dinner, MiO, and MINI are just a few. Demonstrating...more

Speaking at: Winning in Quebec

Don Mayo

Managing Partner, Global

IMI International

Don Mayo is a Managing Partner - Global, at IMI International. IMI International operates 7 offices across Europe, Asia, Australia and North America. With its head office in Canada, IMI currently works in over 45 countries across 100+ categories helping clients, retailers and agencies achieve their objectives. IMI’s Core Purpose...more

Speaking at: Luncheon Roundtables; Keynote: Sometimes the long view gets sidetracked by shiny things

Nancy McConnell

Head of Industry, Consumer Packaged Goods


Nancy McConnell is Head of Industry, Consumer Packaged Goods at Google Canada.  In this role, Nancy is responsible for supporting leading packaged goods and pharmaceutical companies to leverage Google data, tools and products to engage with consumers.

Prior to joining Google in March 2015, Nancy held the position of Vice President,...more

Speaking at: Luncheon Roundtables; The Social Media Trifecta

Jamie Michaels

Head of Brand Strategy

Twitter Canada

Jamie is the Head of Brand Strategy at Twitter Canada, where he partners with top marketers to build ideas that create impact during moments that matter.  He is an award-winning marketer specializing in brand strategy, digital marketing and social media.

Prior to joining Twitter, Jamie was the Director of Brand Integration for Rogers’ Sportsnet...more

Speaking at: Luncheon Roundtables; The Social Media Trifecta

Doug Norris

Senior Vice President and Chief Demographer

Environics Analytics

Doug Norris, Ph.D., is the Senior Vice President and Chief Demographer at Environics Analytics. But he’s better known by his nickname “Mr. Census”, which he earned during his 30-year career at StatsCan, most recently as Director General of Social and Demographic Statistics. He currently assists companies, government agencies and not-for-profit...more

Speaking at: Decoding the New Demo; Luncheon Roundtables

Stewart Samuel

Director of Retail Futures


Stewart is Program Director at IGD Canada, a food and consumer goods research organisation that delivers commercial insights for grocery retailers and CPG vendors globally. He joined IGD in the UK in 2005, and having transferred to Vancouver in 2009, is responsible for running IGD’s operations and research...more

Speaking at: Luncheon Roundtables; Retail Reinvention

Carol Wong-Li

Director Consumers and Culture


Carol Wong-Li researches and writes reports on the Canadian lifestyle and leisure industry and is quoted frequently in the Canadian press for Mintel. She has worked in market research consulting for over 8 years both on the research supplier side at Ipsos ASI and comScore, and on the client side...more

Speaking at: Marketing to Millennials: Building Deeper Connections

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