Emma Eriksson is currently Marketing Director at General Mills Canada leading the Cereal business with iconic brands such as Cheerios and Lucky Charms. She is also head of Promotions and Partnerships for the Canadian Division. With more than 18 years of experience in various marketing and brand innovation roles at General Mills, she is a respected leader and marketer with a passion to put the consumer first. She has led successful campaigns such as Nature Valley’s “Rediscover the Joy of Nature” and most recently Honey Cheerios “Bring Back the Bees”. She was part of the General Mills team recognized as Marketing Magazine’s Marketer of the Year in 2014.