Susan Irving is the Senior Director of Marketing for the Frito-Lay Portfolio at PepsiCo Foods Canada. Susan has been with PepsiCo Canada for over 10 years in increasingly senior roles and has worked on several of the Company’s iconic brands. In her current role, Susan leads a team of passionate Marketers who create successful and memorable campaigns, and drive profitable growth, for brands like Doritos, Tostitos, Cheetos, Ruffles and Lay’s.
Susan’s 17-plus years of business experience spans across all aspects of consumer marketing including brand strategy; advertising and communications; P&L management; cross functional team leadership; media planning: digital; social media; innovation; public and corporate communications; sports and event marketing and consumer insights. Susan is known for her collaborative approach of working with teams to deliver breakthrough, insight-driven consumer campaigns and programs that deliver growth.
As an accomplished Marketer, Susan has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, The Bessies, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30.
An avid sailor, Susan was a member of the Canadian Sailing Team, having campaigned for the 1992 and 1996 Summer Olympics. She holds a board position with the Leaside Hockey Association; a judge for the Globe and Mail’s Young Marketers Competition and the CMAs; a key note speaker for several North American Conferences and is an active supporter of TenThousandCoffees.com – a program dedicated to connecting today’s experts with tomorrow’s trail blazers.
When Susan takes a break from Marketing, you can find her on a sail boat or a ski hill. As a busy mother of two young boys, you’ll also find her and her husband, Todd, in hockey rinks, at road races and on the soccer field supporting their family’s passion of competitive sport.