TJ Flood is the Senior Vice‐President of Marketing at Canadian Tire and is responsible for overseeing the business’ iconic brand. He also manages a broad portfolio that includes strategic marketing functions, and the Canadian Tire flyer. TJ's team has successfully reinvigorated the Canadian Tire brand with the introduction of "Canada's Store" and the "We All Play for Canada" marketing campaigns. Before becoming Senior Vice‐President of Marketing, TJ held various positions at Canadian Tire, including Vice‐President of Merchandising, where he ran the successful Living division. Prior to joining Canadian Tire, TJ acquired significant packaged goods experience by holding senior positions at Cadbury Adams USA.
TJ holds an Honours degree in business and an MBA from the Richard Ivey School of Business. In his spare time he coaches hockey.