Session - Shopper Marketing Forum 2016
April 19 & 20, 2016   •   Arcadian Court


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Canadian Tire: The digital shopping ecosystem

Tuesday, April 19, 2016
2:30 PM - 3:00 PM

No one knows life in Canada quite like Canadian Tire, and thanks to big data and analytics, the omni-channel retailer has remained on the offence and knows more about their customers than ever before. From store level to online and web analytics, as well as the retailer’s recently evolved loyalty and Tested for Life in Canada programs, the brand is capturing data from all angles and garnering valuable insights. Listen as TJ Flood discusses how the retailer is turning insight into action and revolutionizing the retail experience by introducing a digital shopping ecosystem for Canadians.


TJ Flood
President of CTR
Canadian Tire Corporation Limited

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