Session - Shopper Marketing Forum 2016
April 19 & 20, 2016   •   Arcadian Court


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Is your brand experience ready for the fifth dimension?

Wednesday, April 20, 2016
10:00 AM - 10:30 AM

The world is witnessing the emergence of a massive trend that will influence how we create meaningful customer experiences and impact how consumers engage with brands. This trend is the rise of fifth dimension design that creates immersive experiences through the use of virtual goggles and new projection devices. Understanding how to drive unique, immersive, branded user experiences will be critical for gaining market share and growth. Jean-Pierre Lacroix will look at types of immersive experiences and five factors you need to consider when creating them.


Jean-Pierre Lacroix
Shikatani Lacroix Design Inc

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