Although he is known for his sense of humour, Pascal De Decker clearly takes advertising very seriously. After leading many successful campaigns for prestigious brands such as Volkswagen, McDonald’s, Molson, Bell, Loblaws, Telus, Coca-Cola, Porsche, and Stella Artois, Pascal left a lasting impression over his 20-year career. Originally from Belgium, he has taken the wheel at TAXI Montréal. Passionate about advertising and determined to do the best work possible, he is a great example of a modern creative leader, and his inspiring, natural leadership always takes his team far. During his career, he put his talent to work for agencies such as LOWE Troost, Duval-Guillaume, DDB Brussels, and Cossette. Before joining TAXI, he was vice-president and creative director at PALM + HAVAS (now HAVAS Wordlwide) for seven years.