Advisory Board - Shopper Marketing Forum 2016
April 19 & 20, 2016   •   Arcadian Court

Advisory Board

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Advisory Board Members

Melise Panetta

Director, Sales, SC Johnson

Melise Panetta is responsible for leading Canada’s Marketing & Customer Marketing efforts for SC Johnson Canada.  In this role, she is accountable for strategy, media, shopper marketing, consumer promotions, PR & customer thought leadership.  Prior to joining SC Johnson Canada, she managed globally recognized brands, led innovation strategy & execution, built integrated marketing campaigns & led customer marketing at top companies such as PepsiCo & General Mills.  Melise Panetta has a BHSC in Biology from the University of Western Ontario & MBA from York University.  She lives outside of Brantford Ontario with her husband Lawrence Panetta and son Jack.

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