Matthew Diamond has a wealth of knowledge garnered on the client and agency side in his near two decades of experience in the marketing world. Currently he is SVP of Mosaic Canada overseeing the entire Consumer Goods portfolio, including Hunter Straker Canada’s only Purchase Design™ Agency, as well as Mosaic’s CPG Experiential Marketing business. Prior to joining Hunter Straker, Diamond was a Partner at Capital C for nearly a decade. He started his career as a Brand Manager at Kraft Canada, as well as working at the NHLPA and an internet start-up. Matthew is one of Canada’s top thought leaders in his field, including: Faculty Member of IVEY business school, teaching an MBA elective marketing course; Past-Chairman and President of CAPMA; Board of Governors Member for the ICA (Institute of Communication Agencies); frequent author and conference speaker.