Session - Shopper Marketing Forum 2016
April 19 & 20, 2016   •   Arcadian Court


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Multicultural strategies

Wednesday, April 20, 2016
11:30 AM - 12:00 PM

It is widely known that Canada’s foreign born and multicultural consumer segments represent a key growth opportunity for brands and retailers. It is less widely know how to execute to capture that opportunity. Robin will walk through the key issues surrounding developing an effective Canadian multicultural strategy as well as show some best in class examples.


Robin Brown
VP, Insights & Advisory
Deloitte Canada

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