Session - Shopper Marketing Forum 2016
April 19 & 20, 2016   •   Arcadian Court


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Keynote: Sometimes the long view gets sidetracked by shiny things

Wednesday, April 20, 2016
9:15 AM - 10:00 AM

IMI’s Don Mayo now and the year ahead will help weed out the distractions by demonstrating the imperatives of dealing with ‘fact’ not fear or hype to succeed in the year ahead. Mayo gives us five things to stop doing, five things to start, five things to ignore and two things to focus on to drive profits.


Don Mayo
Managing Partner, Global
IMI International

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