Session - Shopper Marketing Forum 2016
April 19 & 20, 2016   •   Arcadian Court


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Sport Chek: The digital transformation

Tuesday, April 19, 2016
1:45 PM - 2:15 PM

For the last three years, Sport Chek has been on a journey, shifting from the house of sport to the home of sport. With competition one click away, the company has been at the forefront of recognizing that retail needs to redesign and personalize the customer experience at every brand touchpoint. Learn from Frederick Lecoq as he takes you inside Sport Chek’s digital transformation and discusses its five key enablers – rich content, real time, mass personalization, data readiness and martech.


Fred Lecoq
FGL Sports

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