Session - Shopper Marketing Forum 2016
April 19 & 20, 2016   •   Arcadian Court

Session

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Market Moment

Wednesday, April 20, 2016
10:45 AM - 11:30 AM
Court

Market Moments is one of the largest vendor-integrated campaigns of the year, featuring Coke, General Mills, Kraft and Mondelez among others. This session shares topline learnings from the program and via an interactive Q&A session helps the audience understand what it took to make this a collaborative success for the retailer, the vendors, the store employees and the Loblaw Shopper.


Moderating:


Wes Brown
Vice President, Brand Marketing
Loblaw Companies Limited


Featuring:


Richard Behrman
Account Director
Campbell Company of Canada

Michelle Corsbie
Account Director
6Degrees Integrated Communications

Jacquelyn Langdon
Associate Manager, Customer Marketing
General Mills Canada

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