Speakers
You are not currently viewing the most recent Shopper Marketing. Go to Shopper Marketing 2023.
Carm Allison
Vp Thought Leadership
Nielsen
Carman Allison serves as VP of Consumer Insights for Nielsen Canada. Carman has his finger on the pulse of the CPG landscape and is relied on by manufacturers and retailers to provide them with the consumer insights they need to make strategic and impactful business decisions. With 25 years of...more
Speaking at: From boom to bust: the economy, consumers and you
Claude Auchu
CEO
lg2boutique
For 25 years, Claude has been obsessed with everything and anything related to design. Some call him a bit of a fanatic. We prefer to think of him as a branding ace. The difficult challenges of the retail industry inspire and drive him — instilling a sense of passion in...more
Speaking at: Winning in Quebec
Richard Behrman
Account Director
Campbell Company of Canada
Richard is a passionate shopper marketing professional with 7 years of experience in the industry. Richard started his career at Procter & Gamble, leveraging the power of consumer and shopper insights to deliver growth on some of P&G’s largest brands. Richard also drove profitable growth through scale platforms across P&G’s...more
Speaking at: Market Moment
Robin Brown
VP, Insights & Advisory
Deloitte Canada
Robin is one of Canada's leading experts on consumer behaviour. He has twenty-five years of consumer research and consulting experience in Canada, UK and Asia. He specializes in the areas of branding, communication and consumer decision making. He has led a range of research projects to help organizations better understand...more
Speaking at: Multicultural strategies; Luncheon Roundtables
Wes Brown
Vice President, Brand Marketing
Loblaw Companies Limited
Approaching 15 years at Loblaw Companies Limited, Wes Brown has had an exciting career spanning everything from financial services, merchandising, and control brand. While much of his career has been spent in a variety of progressive marketing roles, his current responsibilities have him leading the Market Division on all retail...more
Speaking at: The customized experience; Luncheon Roundtables; 30 minutes with a retailer: Wes Brown, Loblaws; Market Moment
David Ciancio
Senior Customer Strategist
dunnhumby
David brings 46 years of retailing expertise as an operator, marketer, and strategist to his clients, which include dunnhumby, eBay, Tesco, and several retailers around the globe. Growing sales by creating better customer experiences that build loyalty – a strategic approach that David calls ‘Customer First’ – is his passion...more
Speaking at: Trends in big data to improve the shopping experience; Luncheon Roundtables
Michelle Corsbie
Group Account Director
6Degrees Integrated Communications
As a 6 Degrees Integrated Communications veteran, Michelle is consistently applauded for her meticulous attention to detail, keen sense of trends and dedication to fostering client relationships. Her enthusiasm, strategic marketing skills and her commitment to flawless execution are key reasons why she has been able to consistently lead breakthrough,...more
Speaking at: Market Moment
Pascal De Decker
Executive Creative Director
TAXI Canada Ltd.
Although he is known for his sense of humour, Pascal De Decker clearly takes advertising very seriously. After leading many successful campaigns for prestigious brands such as Volkswagen, McDonald’s, Molson, Bell, Loblaws, Telus, Coca-Cola, Porsche, and Stella Artois, Pascal left a lasting impression over his 20-year career. Originally from Belgium,...more
Speaking at: Winning in Quebec
Matthew Diamond
EVP
Hunter Straker
Matthew Diamond has a wealth of knowledge garnered on the client and agency side in his near two decades of experience in the marketing world. Currently he is SVP of Mosaic Canada overseeing the entire Consumer Goods portfolio, including Hunter Straker Canada’s only Purchase Design™ Agency, as well as Mosaic’s...more
Speaking at: Championing a social cause to drive sales
Emma Eriksson
VP of Global Brand
General Mills Canada
Emma Eriksson is currently Marketing Director at General Mills Canada leading the Cereal business with iconic brands such as Cheerios and Lucky Charms. She is also head of Promotions and Partnerships for the Canadian Division. With more than 18 years of experience in various marketing and brand innovation roles at...more
Speaking at: Championing a social cause to drive sales
Marc-Andre Fafard
Partner, Principal Strategist and Lead, Branding and Design
LG2
Being a strategic planner means constantly having one’s ear to the ground for innovative ideas and
groundbreaking insights; but for someone as passionately curious as Marc-André, it’s just second nature!
Fresh from HEC Montréal, Marc-André’s natural instinct and obvious flair for marketing quickly caught the
attention of the Sid Lee...more
Speaking at: Winning in Quebec
TJ Flood
President of CTR
Canadian Tire Corporation Limited
TJ Flood is the Senior Vice‐President of Marketing at Canadian Tire and is responsible for overseeing the business’ iconic brand. He also manages a broad portfolio that includes strategic marketing functions, and the Canadian Tire flyer. TJ's team has successfully reinvigorated the Canadian Tire brand with the introduction of "Canada's Store" and the...more
Speaking at: Canadian Tire: The digital shopping ecosystem; 30 Minutes with a retailer: TJ Flood, Canadian Tire
Andrea Graham
Senior Marketing Executive
Leon's Furniture
Andrea has made a career of driving growth and building recognition for a wide array of high profile, iconic brands. A strategic marketing expert who continuously develops new ways to grow businesses and brand value.
As a passionate marketer, she has led teams in Canada and the US including KFC, Pizza...more
Speaking at: Winning in Quebec
Jennifer Hayes
Director, Ad Media & Partnership Marketing
Walmart Canada
Speaking at: Co-chairs' Opening Remarks; Closing Remarks; Co-chairs' Opening Remarks; Closing Remarks
Shagufta Hooda
Assistant Brand Manager
Unilever
Speaking at: Championing a social cause to drive sales
Susan Irving
CMO
Pepsico Foods Canada
Susan Irving is the Senior Director of Marketing for the Frito-Lay Portfolio at PepsiCo Foods Canada. Susan has been with PepsiCo Canada for over 10 years in increasingly senior roles and has worked on several of the Company’s iconic brands. In her current role, Susan leads a team of passionate...more
Speaking at: Co-chairs' Opening Remarks; Closing Remarks; Co-chairs' Opening Remarks; Closing Remarks; The Social Media Trifecta
Josh Kolm
n/a
Strategy
Josh Kolm is a reporter with Strategy, a national magazine and online publication covering Canada's marketing and advertising industry. He is also the advertising curator for Stimulant, a sister site that compiles the most interesting, innovative and inspiring work being done in creative and technological fields.
Speaking at: Winning in Quebec
Jean-Pierre Lacroix
President
Shikatani Lacroix Design Inc
Jean-Pierre Lacroix is president of multidisciplinary branding and design firm Shikatani Lacroix. A visionary design thinker, author and speaker, JP maintains an unwavering focus on the latest and emerging trends. Driven to produce measurable results through strategic insights, he is committed to helping brands own the consumers’ “at-purchase moment.”
...more
Speaking at: Is your brand experience ready for the fifth dimension?; Luncheon Roundtables
Jacquelyn Langdon
Associate Manager, Customer Marketing
General Mills Canada
A creative mind with an incredible bias for action. That’s how Jacquelyn’s peers, and anyone who works with Jacquelyn, would describe her. As a Customer Marketing lead at General Mills, Jacquelyn has spear-headed some of the largest and most influential, multi-vendor campaigns in her time supporting the Loblaw Companies account. ...more
Speaking at: Market Moment
Fred Lecoq
CMO
FGL Sports
As SVP Marketing, Frederick leads the brand journey and digital innovation from coast-to-coast for corporate and franchisee banners at Canada’s number one sporting goods retailer – FGL Sports. With over 15 years of strategic marketing experience, Frederick specializes in E-commerce, digital media and brand management. He has re-launched and elevated...more
Speaking at: Sport Chek: The digital transformation; 30 minutes with a retailer: Frederick Lecoq, Sport Chek
Aaron Lee
Category Manager-Toys, Preschool & Kids Connection
Dollar Tree Canada
Aaron started his career working in B2B sales and marketing for Research in Motion and IBM. From there, he transitioned into the role of being a buyer at Loblaw Companies Ltd working from fresh food to general merchandise categories in toys, hardware, and household products. He delivered consistent year over...more
Speaking at: 30 minutes with a retailer: Aaron Lee, Dollar Tree Canada; Luncheon Roundtables
Jennifer Lee
Partner
Deloitte
Jennifer works with C-suite clients on how to collaborate the physical and digital worlds to drive revenue growth and margin. She focuses on helping marketing organizations develop and execute ecommerce and Omnichannel business models. Jennifer’s clients range from leaders in the consumer business industry, including global brands and manufacturers, internet...more
Speaking at: Omnichannel: The retail network of the future
Alison Leung
Head of Marketing
Facebook Canada
As Group Director of Facebook’s Global Marketing Solutions, Ali sets the direction for how CPG marketers can best leverage Facebook’s apps and services in a mobile-first environment. In this role, Ali is responsible for partnering with clients and agencies to deliver innovative and effective marketing solutions that drive business results.
Prior...more
Speaking at: The Social Media Trifecta
Jeff MacEachern
Chief Creative Officer
TAXI 2
For the past 15 years, Jeff has worked hard to foster strong relationships with clients and peers throughout the industry. He has championed and developed breakthrough work to help build powerhouse brands that are known and loved throughout Canada: Koodo, Kraft Dinner, MiO, and MINI are just a few. Demonstrating...more
Speaking at: Winning in Quebec
Don Mayo
Managing Partner, Global
IMI International
Don Mayo is a Managing Partner - Global, at IMI International. IMI International operates 7 offices across Europe, Asia, Australia and North America. With its head office in Canada, IMI currently works in over 45 countries across 100+ categories helping clients, retailers and agencies achieve their objectives. IMI’s Core Purpose...more
Speaking at: Keynote: Sometimes the long view gets sidetracked by shiny things; Luncheon Roundtables
Nancy McConnell
Head of Industry, Consumer Packaged Goods
Nancy McConnell is Head of Industry, Consumer Packaged Goods at Google Canada. In this role, Nancy is responsible for supporting leading packaged goods and pharmaceutical companies to leverage Google data, tools and products to engage with consumers.
Prior to joining Google in March 2015, Nancy held the position of Vice President,...more
Speaking at: The Social Media Trifecta; Luncheon Roundtables
Jamie Michaels
Head of Brand Strategy
Twitter Canada
Jamie is the Head of Brand Strategy at Twitter Canada, where he partners with top marketers to build ideas that create impact during moments that matter. He is an award-winning marketer specializing in brand strategy, digital marketing and social media.
Prior to joining Twitter, Jamie was the Director of Brand Integration for Rogers’ Sportsnet...more
Speaking at: Luncheon Roundtables; The Social Media Trifecta
Doug Norris
Senior Vice President and Chief Demographer
Environics Analytics
Doug Norris, Ph.D., is the Senior Vice President and Chief Demographer at Environics Analytics. But he’s better known by his nickname “Mr. Census”, which he earned during his 30-year career at StatsCan, most recently as Director General of Social and Demographic Statistics. He currently assists companies, government agencies and not-for-profit...more
Speaking at: Luncheon Roundtables; Decoding the New Demo
Stewart Samuel
Director of Retail Futures
IGD
Stewart is Program Director at IGD Canada, a food and consumer goods research organisation that delivers commercial insights for grocery retailers and CPG vendors globally. He joined IGD in the UK in 2005, and having transferred to Vancouver in 2009, is responsible for running IGD’s operations and research...more
Speaking at: Retail Reinvention; Luncheon Roundtables
Carol Wong-Li
Director Consumers and Culture
Mintel
Carol Wong-Li researches and writes reports on the Canadian lifestyle and leisure industry and is quoted frequently in the Canadian press for Mintel. She has worked in market research consulting for over 8 years both on the research supplier side at Ipsos ASI and comScore, and on the client side...more
Speaking at: Marketing to Millennials: Building Deeper Connections
