Session - Shopper Marketing Forum 2016
April 19 & 20, 2016   •   Arcadian Court


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Decoding the New Demo

Tuesday, April 19, 2016
1:15 PM - 1:45 PM

This May marks the start of the 2016 Canadian Census, which will produce a completely new demographic “selfie” of the Canadian population beginning in the spring of 2017. But we can spare you the suspense. In this session, Dr. Doug Norris, one of Canada’s most authoritative demographic experts, will bring the census numbers to life, paying special attention to the two largest demographic cohorts – Millennials and Boomers – and exploring how companies can thrive in the changing demographic landscape.


Doug Norris
Senior Vice President and Chief Demographer
Environics Analytics

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