You are not currently viewing the most recent Shopper Marketing. Go to Shopper Marketing 2023.
Decoding the New Demo
Tuesday, April 19, 2016
1:15 PM - 1:45 PM
This May marks the start of the 2016 Canadian Census, which will produce a completely new demographic “selfie” of the Canadian population beginning in the spring of 2017. But we can spare you the suspense. In this session, Dr. Doug Norris, one of Canada’s most authoritative demographic experts, will bring the census numbers to life, paying special attention to the two largest demographic cohorts – Millennials and Boomers – and exploring how companies can thrive in the changing demographic landscape.
Senior Vice President and Chief Demographer