Session - Shopper Marketing Forum 2016
April 19 & 20, 2016   •   Arcadian Court


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Marketing to Millennials: Building Deeper Connections

Wednesday, April 20, 2016
1:00 PM - 1:30 PM

So many brands today are trying to target the millennial shopper, but how well do we really know them? Be the first to hear Mintel’s proprietary research on how millennials feel impacted by economic conditions, their spending priorities and the shopping and spending differences within this varied demo. This session will explore some of the defining characteristics of millennials and the implications on effectively connecting with them.


Carol Wong-Li
Director Consumers and Culture

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