Session - Shopper Marketing Forum 2016
April 19 & 20, 2016   •   Arcadian Court


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The customized experience

Tuesday, April 19, 2016
3:00 PM - 3:45 PM

Loblaw may be the largest food retailer in the country, but its knack for customizing the shopper experience has translated into loyal customers who feel right at home at their local store. Its successful PC Plus loyalty program has been built on catering to each individual user based on their shopping behaviour. And this customized approach has laddered up to the store level, where each Loblaws location is tailored to the wants and needs of its neighbourhood – from cooking classes to cheese walls. Loblaw’s Wes Brown will talk about how the company has been winning through customization and how it’s impacted the way it communicates with its customers, as well as what’s next for the brand.


Wes Brown
Vice President, Brand Marketing
Loblaw Companies Limited

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