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Winning in Quebec
Wednesday, April 20, 2016
1:30 PM - 2:30 PM
We all know Quebec is a unique microcosm with its own culture, shopping behaviours and challenges. This session will examine two cases – one brand from English Canada attempting to make headway in Quebec, and an established Quebec brand taking learnings from its home market and applying them to the rest of the country.
Leon’s Andrea Graham, along with Jeff MacEachern and Pascal De Decker from Taxi, will share how they tapped unique local insights to spur awareness for the brand’s expansion in Quebec. On the flip side, Lg2’s Claude Auchu and Marc-André Fafard will delve into Quebec based Natrel’s Milk Bar success.
In addition to these Shopper Innovation Awards finalists, the panel will dive into a bigger picture discussion of what can work across Canada and also resonate in Quebec – and guidance on where and when marketers should consider customizing programs for maximum ROI.
Partner and CEO
Pascal De Decker
Executive Creative Director
TAXI Canada Ltd.
Partner, Principal Strategist and Lead, Branding and Design
Senior Marketing Executive
Chief Creative Officer