You are not currently viewing the most recent Shopper Marketing. Go to Shopper Marketing 2021.
From boom to bust: the economy, consumers and you
Tuesday, April 19, 2016
9:15 AM - 10:00 AM
We continue to deal with uncertain and uninspiring economic conditions. The declining Canadian dollar has resulted in inflationary pressures across the store and regional economic shifts have resulted in consumers changing their buying behaviours, which will define retail trends for the balance of 2016. Nielsen’s Carman Allison kicks off the day with an overview of how retail dollar growth is expected to grow – and at what cost.
VP, Consumer Intelligence