Session - Shopper Marketing Forum 2016
April 19 & 20, 2016   •   Arcadian Court


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Trends in big data to improve the shopping experience

Wednesday, April 20, 2016
2:15 PM - 2:45 PM

Going beyond the use of big transactional data to personalize CRM, this discussion explores how to harness the gifts of connected shopper data to improve shoppers’ experience in-store, where it matters most. dunnhumby’s David Ciancio shares a new model for essential shopper data elements, along with its application for the “four P’s” of marketing and for emerging trends in store localization.


David Ciancio
Senior Customer Strategist

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