A creative mind with an incredible bias for action. That’s how Jacquelyn’s peers, and anyone who works with Jacquelyn, would describe her. As a Customer Marketing lead at General Mills, Jacquelyn has spear-headed some of the largest and most influential, multi-vendor campaigns in her time supporting the Loblaw Companies account. Her leadership on the Market Moments campaign, for Loblaw’s Market division, earned her an early reputation as a trusted partner and Shopper Marketing trail blazer to the customer, as well as a subject matter expert within the CPG vendor community. Jacquelyn’s keen strategic focus, collaboration with the customer, and tendency to question the norm, continues to be a winning formula for her - one that’s garnered a number of awards in her time with General Mills Canada, including a National Sales Award for ‘Partner of Choice’ and a Champions Award for Business Results.
Jacquelyn is an avid member of the General Mills ‘Women in Leadership’ Committee, and was recently asked to speak, as a young woman and role model, about the importance of building executive presence amongst leaders in the CPG industry.
Both Jacquelyn’s professional development as a varsity athlete at Wilfrid Laurier University, and early agency experience working at Mosaic, have no doubt influenced her passion, and relentless commitment to bringing ideas to life.