Don Mayo is a Managing Partner - Global, at IMI International. IMI International operates 7 offices across Europe, Asia, Australia and North America. With its head office in Canada, IMI currently works in over 45 countries across 100+ categories helping clients, retailers and agencies achieve their objectives. IMI’s Core Purpose is INSIGHT.DRIVING.PROFIT – what is the insight (singular) that will achieve your objective. The core focus of IMI’s products and proprietary database of over 15,000 case studies is focused on driving the ROI for clients, agencies and properties. Over the past 25 years that Don has personally worked with 100’s of brands in Canada and around the globe, across thousands of shopper, digital, and XM programs.