You are not currently viewing the most recent Shopper Marketing. Go to Shopper Marketing 2023.

Scott Adel

Head of Retail

Frank & Oak

Scott Adel currently serves as Head of Omnichanel for menswear e-tailer Frank & Oak. He is a seasoned retail sales and operations professional whose main responsibilities include leading their omnichannel efforts, store operations and growth strategies, and developing and overseeing the execution of the in-store customer experience. Scott is a...more

Speaking at: Keynote: Omni-channel content creation: building a seamless brand voice across multiple platforms

Carm Allison

Vp Thought Leadership


Carman Allison serves as VP of consumer insights for Nielsen Canada. He is responsible for creating thought leadership reports, sharing his insights on consumer shopping, buying and media consumption behaviours and attitudes to provide CPG manufacturers and retailers with strategic visions to facilitate brand, category and retail sales growth. Allison...more

Speaking at: Retail Trends 2020: Staying Ahead of the Curve

Mark Baltazar

EVP and Partner, Research Manager

BrandSpark International

Mark is a passionate consumer and shopper insights professional with 13 years of experience in the field.

Mark started his insights career at Cara Operations, leveraging the power of insights to help some of Canada’s largest restaurant brands position themselves for growth.

As a partner in BrandSpark International, Mark continues to uncover...more

Speaking at: Luncheon Roundtables

Nilesh Bansal

CTO & Co-Founder


Nilesh is co-founder and CTO of Aislelabs Inc. and he leads the product development and engineering. Before Aislelabs, Nilesh co-founded Sysomos in 2007. Sysomos went on to become the most advanced social media analytics platform of its kind, serving 70% of the Fortune 50 enterprises, and was later acquired in...more

Speaking at: Emerging Tech in the World of Retail

Stephane Berube

Chief Marketing Officer

L'Oreal Canada Inc

Stéphane Bérubé has close to 20 years of experience in the beauty industry. After graduating from the Université Laval in Quebec in 1996 with a business degree, he started his career in Toronto as an assistant brand manager for an international cosmetics and consumer goods company. In 2002, he joined L’Oréal Canada as a marketing director for the Maybelline New York brand, where he contributed to the success of the brand’s partnership with Star Académie, which garnered the team the “Marketer of the Year” award in 2003. He then moved on to become brand director of the L’Oréal Paris brand in 2005 and became general manager two years later. Amongst various successes, he initiated the brand’s successful partnership with the Toronto International Film Festival (TIFF).  In 2013, Bérubé was named general manager of media and innovation for L’Oréal Canada.  In  this  role, he  oversaw  L'Oréal  Canada's  media  investments  and  negotiations, as  well  as  largescale corporate sponsorships. In April 2014, he was appointed chief marketing officer and is now in charge of creating a pool of knowledge, activities, and development and expertise around five major axes: consumer  care  centre, consumer insights, business intelligence, digital, and customer relationship management.

Bérubé, who was ranked among the Top 30 Under 30 by Marketing Magazine, completed the International General Management Program of L'Oréal at INSEAD. He sits on several industry boards, such as the Association of Canadian Advertisers (ACA), the Bureau of Broadcasting Measurement (BBM) and the Print Measurement Bureau (PMB).     He also sits on the board of La Fondation en Coeur, a nonprofit organization that provides help and assistance to children suffering from heart diseases as well as to their families, a cause that he strongly supports.   

Speaking at: Emerging Tech in the World of Retail

Maxime Bourbonnais


MBA Recherche

Co-president of MBA Recherche, UX Recherche, as well as MBAweb and with almost 2 decades of experience both as an industry leading market researcher and focus group moderator, Maxime Bourbonnais is an active and recognized leader in his field. 
As a formally trained psychosociologist, and with clients spanning...more

Speaking at: Keynote: Shopper psych: Why Target missed the mark + who’s getting it right

Robin Brown

VP, Insights & Advisory

Environics Research Group

Robin Brown leads Environics' consumer insights and cultural markets groups. He has over 20 years' experience in UK, Asia and North America.

He also has leveraged his ten years of Asian research experience to develop a strong track record conducting research into the needs of Canada's visible minority communities, especially South...more

Speaking at: Winning in a Multicultural Landscape: Targeting Shoppers by Culture

Wes Brown

Vice President, Brand Marketing

Loblaw Companies Limited

Brown began his career with Loblaw over ten years ago and has held progressively senior roles in a variety of brand, communication, and marketing functional areas. His current responsibilities include managing the integration of control and national brand content in all national, seasonal, strategic, and experiential customer programs. 

Speaking at: 30 Minutes with a Retailer: Loblaw

Lynn Caiger

Head of Analytics and Transformation

Unilever Canada

Lynn Caiger has over 25 years of CPG experience working across foods, home care and personal care categories. Having experience in customer development, category and shopper insight, big data, customer marketing, and research, she brings a well rounded perspective to her current role of senior marketing to shoppers team lead. Caiger is...more

Speaking at: How to win in Québec: Unilever and Bob share what works now

Graham Candy

VP & Head of Strategy

Fresh Squeezed Ideas

Graham Candy is an expert on cultural strategy and insights at Fresh Squeezed Ideas, one of North America’s leading foresight, strategy and innovation boutiques.

Candy has guided tier-1 clients across North America and internationally on how to stop chasing trends and activate against the cultural forces that shape consumer behaviours. He...more

Speaking at: Keynote: Anthropology in the world of shopper marketing: Using cultural insights to influence spending

Hailey Coleman

Offline Marketing Specialist


At just 21, Ryerson University marketing grad, Hailey Coleman, launched Damn Heels, a line of classy, comfortable, and convenient flats which she launched after hobbling home barefoot after a night out in heels. Coleman is a winner of the Ontario Partnership for Innovation and Commercialization Business Plan Competition, and the Slaight Communications Business Plan...more

Speaking at: Luncheon Roundtables

Denise Darroch

Brand Manager, U by Kotex®

Kimberly Clark Canada Inc

With more than nine years of brand and shopper marketing experience, Denise Darroch is now brand manager for U by Kotex® at Kimberly-Clark Inc. Canada. She is responsible for the development and oversight of marketing approaches and strategies to drive innovative and integrated messaging for the U by Kotex® brand. Prior...more

Speaking at: Co-chairs' Opening Remarks; Co-Chairs' Opening Remarks

Kerri Dawson

VP, Marketing


Kerri Dawson joined the LCBO in 1998 and has led marketing teams working on both the LCBO and Vintages businesses, and Food & Drink magazine. She has also worked on the LCBO buying team as a product manager for the beer business.

As vice president, marketing, Dawson is responsible for developing...more

Speaking at: LCBO's Brand Overhaul Reaps In-Store Rewards

Richard Dirstein

EVP, Design & Innovation

Shikatani Lacroix Design Inc

Speaking at: Luncheon Roundtables

Jason Dubroy


Shopper DDB

Jason Dubroy is one of Canada's most prominent shopper marketing experts. He leads the shopper marketing practice at DDB Canada, the most creatively acclaimed, internationally recognized marketing communications agency in Canada. He helped found the Shopper Marketing Forum in 2010 and was its co-chair in 2011. He began his career...more

Speaking at: Best In Class Shopper Marketing from Around the World

Kristina Elkhazin

Head of Industry For Retail


As head of industry for retail at Google Canada, Kristina Elkhazin works with the country's largest retailers and their agencies to help them understand how the internet can drive more footsteps to stores, build stronger brands and advance customer relationships. 

Elkhazin has built her career in retail with over 10 years...more

Speaking at: Emerging Tech in the World of Retail

Caroline Fletcher

VP & Head of Toronto

The Sound Research

The Sound Research is the fastest growing boutique qualitative research agency in the world. With a growing staff of over 40 across six offices, we believe in research that is always brilliant, never boring

Caroline Fletcher is Vice President and head of the Toronto office. With more than 10 years of experience, she has...more

Speaking at: Boomers, Gen X, millennials and Gen Edge: What they value and how to reach them

Simon Galarneau

Digital Shopper Marketing Lead

Metro Inc

Speaking at: 30 minutes with a retailer: Metro's digital content

Alyson Gausby

Head of Research

Microsoft Advertising

Alyson Gausby is a data cultivator. As Microsoft’s Canadian Consumer Insights Lead, she is responsible for translating consumer intelligence – from motivated mommies to modern men (and everything in-between) – into trends that are not only insightful for brands, but speak to the future of Canada’s ever-evolving retail ecosystem. With a thorough understanding...more

Speaking at: Luncheon Roundtables

Simon Hay


dunnhumby UK

Simon Hay has held the role of dunnhumby global CEO since 2011, having previously been responsible for dunnhumby’s UK & Ireland business. With a presence in more than 29 markets globally and over 3,000 employees, dunnhumby is a business that continues to grow in strength under Hay’s leadership, providing valuable...more

Speaking at: Keynote: Turning insights into business strategies with Dunnhumby’s global CEO, Simon Hay

Cynthia Hishon

Marketing Manager, Advertising and Promotions, Petroleum

Canadian Tire

An accomplished marketer and brand champion with over 15 years of experience, Cynthia Hishon is responsible for building and overseeing the execution of integrated annual marketing plans which include digital, social, merchandising, events, sponsorship and mass media.  She is a strong leader with a history of building and motivating high performing...more

Speaking at: Luncheon Roundtables; Canadian Tire: The Power of Partnerships

Dan Howe

Chief Marketing Officer

Overwaitea Food Group

Dan Howe has been working for over 20 years in the CPG and retail industry. Having worked in both research, category management and marketing, he brings a wide perspective to his role at Overwaitea Food Group. Howe is responsible for marketing for Overwaitea’s five banners (Save-On-Foods, Price Smart, Coopers, Overwaitea, Urban Fair), communicating...more

Speaking at: 30 Minutes with a Retailer: Overwaitea Food Group; Best In Class Shopper Marketing from Around the World

Jeff Kaldahl

VP, Strategic Retail Accounts


Jeff Kaldahl has many years of experience in brand, direct, and digital marketing. He started his career within the advertising agency world work at Bozell, McCann Universal, Foote, Cone and Belding, and TBWA/Chiat Day. During his tenure with these agencies he worked on both brand and direct sides of the...more

Speaking at: Luncheon Roundtables

Geoff Lee

Group Creative Director

Olson Canada

Geoff Lee is a tech-savvy, multi-award winner with over 15 years' experience in the creative design industry. He currently leads the creative department at Olson Canada for such clients as Delta Hotels & Resorts, The Home Depot, Boston Pizza, Cineplex Scene, and Ontario Lottery & Gaming. Since joining Olson in late...more

Speaking at: Emerging Tech in the World of Retail

Tim Leys


Consumer Intelligence Group Inc.

Tim has spent over 20 years in the marketing analytics business specializing in selling customer and market segmentation, database marketing, direct marketing solutions and loud shirts and fast cars. He’s brought creative data solutions to some of the largest marketers in Canada in the financial, retail, consumer goods and telecommunications...more

Speaking at: Private VIP Breakfast Hosted By: CIG

Catalina Leyva

Shopper Marketing Manager

Johnson & Johnson

Catalina Leyva began her career with Unilever Latin America over 9 years ago and joined Johnson & Johnson Canada in 2007. She has held roles in both brand & shopper marketing functions. Leyva is a passionate consumer, shopper and business professional with a track-record for developing and implementing brand & shopper strategies...more

Speaking at: Working with retailers: J&J and SDM's partnership strategy

Diana Lucaci

Founder, CEO

True Impact Marketing

Diana Lucaci is the founder & CEO of True Impact, Canada’s first and leading neuromarketing research and strategy firm. True Impact helps its clients drive growth through state-of-the-art neuroscience and biometrics research. Under her leadership, True Impact won the Best in Class research award in 2014, from the Marketing Research...more

Speaking at: Inside the Mind of the Shopper

Kevin Lund

Chief Brand Officer

Perennial Inc

Kevin Lund has spent 25 years influencing and creating moments of connectivity between consumers and concepts. He oversees a team of experienced specialists who use their intimate and extensive knowledge of global retailing to create solutions that help specialty and mass merchant clients differentiate themselves in the marketplace, create more...more

Speaking at: Navigating the digital minefield to win shoppers

Brian Madan

Vice President, Content Production & Digital Strategy

TC Media

Brian Madan joined the TC Media team two years  ago when TC Transcontinental acquired  Quad/Graphics Canada. Today, he is responsible for client services for the Interactive Marketing Solutions (IMS) group, including digital marketing solutions and pre-media for all TC Media customers outside Quebec.  
Madan offers to customers a unique combination of operations,...more

Speaking at: Private VIP Lunch Hosted By: TC Media

Kris Matheson

Founder and President

Olson Canada

Imagine leaving a role in sales and marketing at Ferrari to go work for a corrugated display and merchandising company long before the advent of what we know as Shopper Marketing today. That is exactly what Kris Matheson did ten years ago.

Today he leads the shopper marketing practice at Olson Canada, one...more

Speaking at: Best In Class Shopper Marketing from Around the World

Maria Maynard

Sr Marketing Director Personal Care

Shoppers Drug Mart

With over 10 yrs of experience connecting brands to consumers, Maria Maynard has worked on a diverse portfolio of businesses in the financial, retail, automotive, CPG and not-for-profit sectors. With roots in direct and digital acquisition and retention strategies – leveraging customer data and translating company and client objectives into successful...more

Speaking at: Working with retailers: J&J and SDM's partnership strategy

Nancy Modrcin

Partner, Global Strategy Lead

Metro Ontario Inc.

Nancy Modrcin joined Metro Inc. as senior director, marketing in January 2012. In this role she is accountable for brand strategy, advertising, shopper marketing, consumer promotions, PR & in-store experience, as well as building integrated marketing solutions for the Ontario market in conjunction with the loyalty and digital teams. Prior...more

Speaking at: Co-chairs' Opening Remarks; Co-Chairs' Opening Remarks

Lana Novikova

Managing Director & Co-Founder

Foresight Momentum

Since she started her career journey in market research in 2000, Lana always tried to re-invent the field constantly asking herself and others "Why do we do it this way?” From building internal research capability for a database marketing agency, to managing Consumer & Shopper Insights for the ice cream division of Nestlé,...more

Speaking at: Luncheon Roundtables

Tim O'Connor

CEO & Founder

RetailNet Group

Tim O’Connor is a vice president in RetailNet Group’s advisory practice, and practice leader of RNG’s Digital Capability Radar service analyzing the technologies that are transforming retail. Other topics on O'Connor’s radar include research and analysis of retail strategy and strategic planning, shopper insights & marketing, private label and retailer...more

Speaking at: The store of the future: What retail reinvention will mean for brands and shoppers

Sheri Pearson

VP, Client Leadership

Hunter Straker

Sheri Pearson, VP, retail insights and strategy, is the strategic lead for shopper marketing, innovation planning, shopper insights and promotions for all Hunter Straker clients, including Labatt, Johnson and Johnson, Catelli and Samsung.

As a retail expert, Sheri brings to the table over 15 years of agency experience including 8 years...more

Speaking at: Luncheon Roundtables

David Peres

Managing Director


David Peres joined Snipp in August of 2014 as the managing director of Snipp Canada. Peres brings over 20 years of experience in the promotional marketing and shopper marketing services industry, working with clients such as Pfizer, J&J, Heinz, Warner Bros., Con Agra and Mattel. Prior to joining Snipp, Peres was a...more

Speaking at: Luncheon Roundtables

Dr Hugh Phillips

Senior Partner

Phillips Foster & Boucher

Dr. Hugh Phillips is recognised as a world expert in the cognitive psychology of shopping and its application to instore communications. He holds a doctorate in this subject and was previously a professor at McGill University. He is now president of PFB Inc, a highly regarded instore communications research and strategy...more

Speaking at: Keynote: Shopper psych: Why Target missed the mark + who’s getting it right

Gino Plevano

Vice-President Marketing

Metro Inc

Gino Plevano joined Metro in August 2012 with a mandate to spearhead Metro’s digital effort.  Since his arrival, Plevano has been instrumental in the delivery Metro’s new digital eco-system, with a completely revamped website and a new mobile application. Before joining Metro, he was Vice-President, digital at SunMedia, the largest newspaper...more

Speaking at: 30 minutes with a retailer: Metro's digital content

Suthamie Poologasingham

Senior Advisor, Digital and Omni-Channel, & Director of Research

JC Williams Group

Suthamie Poologasingham is a senior advisor, digital and omni-channel and director of research at J.C. Williams Group. She provides her expertise on digital retail, online marketing, and omni-channel commerce to a large network of clients, including retailers and shopping centers.  Poologasingham has seven years of market research experience, a key component of...more

Speaking at: Keynote: Omni-channel content creation: building a seamless brand voice across multiple platforms

Dominic Prigent

Shopper Marketing Manager


Dominic Prigent graduated in marketing and management. Trilingual, he cut his teeth in a number of large European and Canadian corporations and agencies, where he handled product launches and national campaigns. This brand communication specialist has a finely honed sense of organization and a talent for understanding his clients’ needs, which...more

Speaking at: How to win in Québec: Unilever and Bob share what works now

Jim Reynolds

Director, Client Partner

Indigo Books & Music

Jim Reynolds is the director of eCommerce product management at Indigo Books and Music, helping to achieve short, medium, and long-term eCommerce goals across traditional online, mobile, and omnichannel experiences. With over ten years of experience in digital, Reynolds has helped major retailers such as Sears, Wal-Mart, and Indigo optimize their...more

Speaking at: Emerging Tech in the World of Retail

Paul Rosa

VP Sales & Marketing

Brand Momentum Inc.

With nearly 20 years of experience in retail, client service, sales, merchandising, branding and experiential marketing while working with top CPG companies and marketers, Paul Rosa has focused his career in guiding clients to achieve their market goals of bringing shoppers and their products closer together through developing the right strategy...more

Speaking at: Luncheon Roundtables

Jed Schneiderman

Head of Sales (Digital Advertising)

Tapped Mobile

Jed Schneiderman is a proven leader in the traditional and new media space with expertise in digital marketing, mobile marketing, brand marketing, and loyalty and permission based marketing. He is a proven marketer who loves to build and grow businesses.

Schneiderman is president and co-founder Tapped Mobile. Tapped is Canada’s leading mobile...more

Speaking at: Luncheon Roundtables

Bobby Singh-Randhawa


Canadian Tire

Bobby Singh-Randhawa has been with Canadian Tire for 12 years and has a great breadth of retail experience having lead projects in corporate strategy, finance, merchandising, store Operations and marketing.

In his past, he’s lead key projects such as the development of Canadian Tire’s action plan for Target’s entry into Canada,...more

Speaking at: Luncheon Roundtables; Canadian Tire: The Power of Partnerships

Clauderic St Amand

VP Strategy and Creation


As a senior strategic planner, talented speaker on marketing issues, and creative partner, Claudéric Saint-Amand puts his many professional interests to work for his clients.  He sees himself as his clients’ guide.  He is intimately familiar with their needs and concerns, having worked for two major Canadian corporations for much of...more

Speaking at: How to win in Québec: Unilever and Bob share what works now

Shelagh Stoneham

Senior Vice President, Marketing

Shoppers Drug Mart

Shelagh Stoneham is senior vice president, marketing, Shoppers Drug Mart Corporation.

Shoppers Drug Mart is Canada’s leading health, beauty and convenience retailer, with more than 1,240 full-service retail drug stores across Canada and $11.1 billion in sales in 2013. Shoppers Drug Mart has successfully leveraged its leadership position in pharmacy...more

Speaking at: 30 minutes with a Retailer: Shoppers Drug Mart

Seth Stover

Managing Director, Partner Development


As an integral part of the executive team, Seth Stover drives the overall business development strategy for the company.  He spearheads a team that has grown over 600% under his leadership and has partnered with 90 of the top 120 retailers in North America.

Stover and his team work with leading retailers...more

Speaking at: Emerging Tech in the World of Retail

Siew Tan

Category Consultant

Hershey Canada

Siew Tan has over 17 years’ experience managing in-store demonstrations, merchandising and media programs in-house at tier 1 retailers across Canada.  She worked with News Marketing Canada for over 11 years, managing Walmart Canada in-house demonstrations, merchandising and media programs, Overwaitea Food Group and Calgary Co-op.  Subsequently, Tan joined Mosaic Experiential Marketing...more

Speaking at: Best In Class Shopper Marketing from Around the World

David Thorpe

General Manager, Marketing

London Drugs Ltd.

Speaking at: 30 minutes with a Retailer: London Drugs

Presented By

strategy logo

Presenting Sponsor

match logo

Silver Sponsors

Chango logo CIG logo freckle logo TC Media logo


Snipp logo Marketing Warehouse logo