Kerri Dawson joined the LCBO in 1998 and has led marketing teams working on both the LCBO and Vintages businesses, and Food & Drink magazine. She has also worked on the LCBO buying team as a product manager for the beer business.
As vice president, marketing, Dawson is responsible for developing the corporate marketing and communications strategies and creative direction for the LCBO, Vintages and Food & Drink brands. She leads the team that creates the programs delivering on brand strategies in stores, in publications, including Food & Drink Magazine and in digital channels.
Speaking at: LCBO's Brand Overhaul Reaps In-Store Rewards