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Measuring purchase behaviour can be a challenging business for retailers and manufacturers alike, but it is vital for building customer loyalty and creating a personalised shopping experience. Citing examples from his work with brands and retailers including UK grocery powerhouse, Tesco, and US retailer, Kroger, Dunnhumby's global CEO, Simon Hay will explain where opportunities for measurement lie in big data and will divulge how analyzing measurement can drive powerful synergies between vendors and retailers. Discover how to use the data and insights gleaned from measurement to make critical decisions for your business.
Now based in the UK, Hay has more than 20 years experience with dunnhumby. He worked with Tesco for seven years, managing the ground-breaking Clubcard loyalty scheme, and also led dunnhumby's expansion into the US through a partnership with Kroger. Customer science company and big data pioneer, dunnhumby (now a subsidiary of Tesco), is currently working with Metro in Canada to improve loyalty through more customer-centric strategies.