Chief Marketing Officer
L'Oreal Canada Inc
Stéphane Bérubé has close to 20 years of experience in the beauty industry. After graduating from the Université Laval in Quebec in 1996 with a business degree, he started his career in Toronto as an assistant brand manager for an international cosmetics and consumer goods company. In 2002, he joined L’Oréal Canada as a marketing director for the Maybelline New York brand, where he contributed to the success of the brand’s partnership with Star Académie, which garnered the team the “Marketer of the Year” award in 2003. He then moved on to become brand director of the L’Oréal Paris brand in 2005 and became general manager two years later. Amongst various successes, he initiated the brand’s successful partnership with the Toronto International Film Festival (TIFF). In 2013, Bérubé was named general manager of media and innovation for L’Oréal Canada. In this role, he oversaw L'Oréal Canada's media investments and negotiations, as well as large‐scale corporate sponsorships. In April 2014, he was appointed chief marketing officer and is now in charge of creating a pool of knowledge, activities, and development and expertise around five major axes: consumer care centre, consumer insights, business intelligence, digital, and customer relationship management.
Bérubé, who was ranked among the Top 30 Under 30 by Marketing Magazine, completed the International General Management Program of L'Oréal at INSEAD. He sits on several industry boards, such as the Association of Canadian Advertisers (ACA), the Bureau of Broadcasting Measurement (BBM) and the Print Measurement Bureau (PMB). He also sits on the board of La Fondation en Coeur, a non‐profit organization that provides help and assistance to children suffering from heart diseases as well as to their families, a cause that he strongly supports.
Speaking at: Emerging Tech in the World of Retail