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Maxime Bourbonnais


MBA Recherche

Co-president of MBA Recherche, UX Recherche, as well as MBAweb and with almost 2 decades of experience both as an industry leading market researcher and focus group moderator, Maxime Bourbonnais is an active and recognized leader in his field. 
As a formally trained psychosociologist, and with clients spanning the entire spectrum of the business-to-business (B2B) and business-to-consumer (B2C) industries, including alcoholic beverages, cigarettes, food products, financial, public affairs, media and prints as well as medical and pharmaceutical, Bourbonnais’ experience and insight have made him one of the most respected practitioners of qualitative and quantitative research. 
Always on the lookout for new trends and in order to meet the growing usability and user experiences needs of his clients, Bourbonnais merged commercial and marketing imperatives with usability and user experience through a new hybrid methodology. This methodology offers solid recommendations based on qualitative and quantitative data aligning the stakes of the various organizational actors.  
Bourbonnais is also exceptionally active on social media such as Facebook, Twitter, Foursquare, Google+, Youtube and Instagram.  
He is a member in good standing of the Marketing Research and Intelligence Association (MRIA), the Marketing Research Association (MRA), the European Society for Opinion and Marketing Research (ESOMAR) as well as the User Experience Professionals Association (UXPA). He is also highly involved in various industry initiatives, and was chair of the MRIA's National Annual Conference held in Montreal in May 2009. 

Speaking at: Keynote: Shopper psych: Why Target missed the mark + who’s getting it right

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