You are not currently viewing the most recent Shopper Marketing. Go to Shopper Marketing 2023.


Working with retailers: J&J and SDM's partnership strategy

Tuesday, April 21, 2015
2:45 PM - 3:15 PM
Loft 3/4/5

Strong collaboration between retailers and manufacturers results in customized shopper marketing programs that boost loyalty and ROI. Discover how Johnson and Johnson has built a long-term partnership with Shoppers Drug Mart to create and execute integrated programs that resonate with core customers and drive engagement in-store and through multiple touch-points, increasing market share for both powerhouse brands. Our speakers will invite your questions in this interactive session.


Featuring:


Catalina Leyva
Shopper Marketing Manager
Johnson & Johnson

Maria Maynard
Sr Marketing Director Personal Care
Shoppers Drug Mart

Presented By

strategy logo

Presenting Sponsor

match logo

Silver Sponsors

Chango logo CIG logo freckle logo TC Media logo

Exhibitors

Snipp logo Marketing Warehouse logo