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Working with retailers: J&J and SDM's partnership strategy

Tuesday, April 21, 2015
2:45 PM - 3:15 PM
Loft 3/4/5

Strong collaboration between retailers and manufacturers results in customized shopper marketing programs that boost loyalty and ROI. Discover how Johnson and Johnson has built a long-term partnership with Shoppers Drug Mart to create and execute integrated programs that resonate with core customers and drive engagement in-store and through multiple touch-points, increasing market share for both powerhouse brands. Our speakers will invite your questions in this interactive session.


Catalina Leyva
Shopper Marketing Manager
Johnson & Johnson

Maria Maynard
Marketing Director–Personal Care
Shoppers Drug Mart

Presented By

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Presenting Sponsor

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Silver Sponsors

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