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Tuesday, April 21

8:00 AM

Private VIP Breakfast Hosted By: Freckle IOT

Sponsored by

Arcadian Studio

Featuring:

Neil Sweeney
CEO
JUICE Mobile

Registration & Continental Breakfast

Arcadian Court, Loft 1/2, Loft 3/4/5

9:00 AM

Welcome

Arcadian Court

9:05 AM

Co-chairs' Opening Remarks

Arcadian Court

Featuring:

Denise Darroch
Brand Manager, U by Kotex®
Kimberly Clark Canada Inc

Nancy Modrcin
Partner, Global Strategy Lead
Metro Ontario Inc.

9:15 AM

Keynote: Anthropology in the world of shopper marketing: Using cultural insights to influence spending

Arcadian Court

Every decision we make is an act of culture, so digging deep into the underlying social and cultural drivers behind shopper behaviour is critical for growth-focused brands.

Graham Candy, cultural strategist at Toronto-based Fresh Squeezed Ideas, will shed light on how anthropology can be used in the study and practice of shopper marketing and retailing, and will explain and illustrate through case studies with key clients, how brands and retailers can turn shoppers into buyers by uncovering powerful cultural insights.

Featuring:

Graham Candy
VP & Head of Strategy
Fresh Squeezed Ideas

10:15 AM

LCBO's Brand Overhaul Reaps In-Store Rewards

Arcadian Court

LCBO recently rejuvenated its image with a more content-rich web site, a new logo, a modernized store design in Toronto's Beaches, and a fresh brand vision: Let's get together.

The shake-up - intended to bring a more fun and casual feel to the already best-in-class retail experience - is driving more shoppers to the web site and to stores. VP marketing Kerri Dawson will share the story behind the brand refresh and the latest shopper marketing success stories both in-store and online.

Featuring:

Kerri Dawson
VP, Marketing
LCBO

10:45 AM

Networking Break

Arcadian Court, Loft 1/2, Loft 3/4/5

11:00 AM

Keynote: Turning insights into business strategies with Dunnhumby’s global CEO, Simon Hay

Arcadian Court

Measuring purchase behaviour can be a challenging business for retailers and manufacturers alike, but it is vital for building customer loyalty and creating a personalised shopping experience. Citing examples from his work with brands and retailers including UK grocery powerhouse, Tesco, and US retailer, Kroger, Dunnhumby's global CEO, Simon Hay will explain where opportunities for measurement lie in big data and will divulge how analyzing measurement can drive powerful synergies between vendors and retailers. Discover how to use the data and insights gleaned from measurement to make critical decisions for your business.

Now based in the UK, Hay has more than 20 years experience with dunnhumby. He worked with Tesco for seven years, managing the ground-breaking Clubcard loyalty scheme, and also led dunnhumby's expansion into the US through a partnership with Kroger. Customer science company and big data pioneer, dunnhumby (now a subsidiary of Tesco), is currently working with Metro in Canada to improve loyalty through more customer-centric strategies. 

Featuring:

Simon Hay
CEO
dunnhumby UK

12:00 PM

Lunch

Arcadian Court, Loft 1/2, Loft 3/4/5

Luncheon Roundtables

Mezzanine

Join an industry expert for an intimate round table luncheon discussion. Don't miss this chance to network, share ideas and discuss the issues that matter to you. Choose from a wide variety of table discussions, hosted by the expert of your choice.

Sign-up will take place on site at registration desk, on a first-come, first-served basis. If sessions are full, please make your way to the session room 15 minutes before the scheduled start time and if there is an extra spot available, we will do our best to fit you in.

Mark Baltazar: How shopper-generated content can amplify marketing and new product launches

Hailey Coleman: eCommerce and its impact on the future of retail

Alyson Gausby: Leveraging technology to create engaging customer-first experiences

Richard Dirstein: Designing compelling at-purchase moments

David Peres: The intersection of mobile and shopper marketing


Featuring:

Mark Baltazar
EVP and Partner, Research Manager
BrandSpark International

Hailey Coleman
Offline Marketing Specialist
Shopify

Richard Dirstein
Vice President
Shikatani Lacroix Design Inc

Alyson Gausby
Head of Research
Microsoft Advertising

David Peres
Managing Director
Snipp

Private VIP Lunch Hosted By: Match Marketing Group

Sponsored by

Arcadian Studio

1:00 PM

30 minutes with a retailer: Metro's digital content

Loft 3/4/5

Still wondering how you can work more closely with retailers? The Forum's exclusive track of retailer briefings is back and better than ever.

In these intimate, interactive sessions, we invite manufacturers and agencies to join some of Canada's leading retailers to share ideas for successful collaboration.

Don't miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders.

Senior director, digital, Gino Plevano, will reveal the latest developments in the retailer's digital ecosystem, and he will address how your brand can be a part of it.

Advance Sign Up is Required

To reserve a spot, you may sign up in advance by email: smfcustomercaremetro@brunico.com

Please also check availability onsite where you may join additional 30 Minutes With... sessions, on a first-come, first-served basis at the door.

Unfortunately, retailers will not be permitted to attend these sessions.


Featuring:

Simon Galarneau
Digital Shopper Marketing Lead
Metro Inc

Gino Plevano
Vice-President Marketing
Metro Inc

Inside the Mind of the Shopper

Arcadian Court

Shopper decisions are driven by emotion over 90% of the time, so understanding why they do what they do is critical to predict – and influence – retail behaviour.

Diana Lucaci will delve into recent case studies to show how to use neuroscience to understand shopper behaviour, and to shed light on the impact of the omni-channel retail experience. 

As founder and CEO of Toronto-based True Impact, Lucaci uses neuroscience and biometrics research to help drive brand growth.

Featuring:

Diana Lucaci
Founder, CEO
True Impact Marketing

1:30 PM

Navigating the digital minefield to win shoppers

Arcadian Court

All too often, retailers and brands embark on digital initiatives that fail to make an emotional connection with customers.

Illustrating with examples from his work with major retail clients, Perennial's Kevin Lund will discuss the art of weaving digital and social media into the shopping experience in a way that creates a continuous cycle of affirmation.

Learn which common pitfalls to avoid and discover how to build powerful connections with shoppers by tapping into their digital behaviour, while maximizing ROI. 

Featuring:

Kevin Lund
Chief Brand Officer
Perennial Inc

2:00 PM

Retail Trends 2020: Staying Ahead of the Curve

Arcadian Court

In an ever-evolving retail landscape, manufacturers and retailers need to stay one step ahead of the game by responding rapidly to each new trend and opportunity in the market. Back by popular demand, Nielsen’s VP consumer insights,  Carman Allison will explore the emerging shopper and retail trends that will start to have an impact on the grocery business before this decade is out, and he will explain how and why you need to capitalize on them to make your business grow. 

Featuring:

Carman Allison
VP, Consumer Insights
Nielsen

30 Minutes with a Retailer: Loblaw

Loft 3/4/5

Still wondering how you can work more closely with retailers? The Forum's exclusive track of retailer briefings is back and better than ever.

In these intimate, interactive sessions, we invite manufacturers and agencies to join some of Canada's leading retailers to share ideas for successful collaboration.

Don't miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders.

Back again by popular demand, Wes Brown will share his vision for successful collaboration with manufacturers, and will answer your burning questions.

 

Advance Sign Up is Required

To reserve a spot, you may sign up in advance by email: smfcustomercareloblaw@brunico.com

Please also check availability onsite where you may join additional 30 Minutes With... sessions, on a first-come, first-served basis at the door.

Unfortunately, retailers will not be permitted to attend these sessions.

Featuring:

Wes Brown
Vice President Marketing, Market Division
Loblaw Companies Limited

2:30 PM

Networking Break

Arcadian Court, Loft 1/2, Loft 3/4/5

2:45 PM

Emerging Tech in the World of Retail

Arcadian Court

With a plethora of ever-evolving technologies up for grabs, including ibeacons, digital flyers, AR apps, and Google Glass, to name but a few, marketers are finding new ways to up the ante in connecting with today's tech-savvy shopper. Find out how leading brands and retailers are integrating the latest gadgets into the shopping experience. 

Moderating:


Geoff Lee
Group Creative Director
Olson Canada

Featuring:

Nilesh Bansal
CTO & Co-Founder
Aislelabs

Stephane Berube
Chief Marketing Officer
L'Oreal Canada Inc

Kristina Elkhazin
Head of Industry For Retail
Google

Jim Reynolds
Director, Client Partner
Indigo Books & Music

Seth Stover
Managing Director, Partner Development
Wishabi

Working with retailers: J&J and SDM's partnership strategy

Loft 3/4/5

Strong collaboration between retailers and manufacturers results in customized shopper marketing programs that boost loyalty and ROI. Discover how Johnson and Johnson has built a long-term partnership with Shoppers Drug Mart to create and execute integrated programs that resonate with core customers and drive engagement in-store and through multiple touch-points, increasing market share for both powerhouse brands. Our speakers will invite your questions in this interactive session.

Featuring:

Catalina Leyva
Shopper Marketing Manager
Johnson & Johnson

Maria Maynard
Marketing Director–Personal Care
Shoppers Drug Mart

3:45 PM

Closing Remarks

Arcadian Court

4:00 PM

Strategy's 3rd Annual Shopper Innovation Awards

Loft 1/2

5:00 PM

Post-Award Cocktails

Cocktails

Mezzanine

Wednesday, April 22

8:00 AM

Private VIP Breakfast Hosted By: CIG

Sponsored by

Arcadian Studio

The Quest for Insight: The Retailer’s Journey from Data to Insight to Action

In recent years the retail industry has experienced an explosion of data. Now, retailers are tasked with sifting through the enormous amount of data they have on hand. But with all this data, retailers of all sizes from apparel, to electronics, to CPG are struggling to create a single, 360-degree view of their customer. 

Featuring a case study on how one of Canada’s oldest retail brands is taking control of its data to generate insights and deliver value, Tim Leys, Partner Sales and Strategy, will:

  1. discuss the challenges to data facing retailers,
  2. provide a strategy to tackle the Big Data challenge,
  3. and take you through the steps to turn your data into actionable insights.

Featuring:

Tim Leys
Partner
Consumer Intelligence Group Inc.

Registration & Continental Breakfast

Arcadian Court, Loft 1/2, Loft 3/4/5

9:00 AM

Co-Chairs' Opening Remarks

Arcadian Court

Featuring:

Denise Darroch
Brand Manager, U by Kotex®
Kimberly Clark Canada Inc

Nancy Modrcin
Partner, Global Strategy Lead
Metro Ontario Inc.

9:10 AM

Keynote: Shopper psych: Why Target missed the mark + who’s getting it right

Arcadian Court

There’s learning in failure. And from success. Examining the positioning and perception of Target's stores, in-store expert Dr. Hugh Phillips will analyse why the U.S. retail giant's hotly anticipated Canadian launch spectacularly collapsed, and will contrast that lesson with case studies of retail clients that are using in-store communication techniques with great success.

Together with Montreal-based market researcher and psychosociologist Maxime Bourbonnais, Dr. Phillips, the author of The Cognitive Psychology of Shopping and In-store Marketing, will share fresh insights and tips for building powerful in-store messaging, based on understanding what makes people buy.  

Featuring:

Maxime Bourbonnais
President
MBA Recherche

Dr Hugh Phillips
Senior Partner
Phillips Foster & Boucher

10:00 AM

Boomers, Gen X, millennials and Gen Edge: What they value and how to reach them

Arcadian Court

Did you know that post-millennial shoppers look for marketing that reflects reality? Because of the sociocultural forces that have collectively shaped them, they don't respond to projected images of perfection like past generations have.

Understanding the values of different generations is essential for brands and retailers – and if you don’t act on what makes them tick, your competitors will.

Caroline Fletcher, VP & head of The Sound Research,Toronto, brings to life the sociocultural values and motivations of boomers, Gen X, millennials and post-millennials (Gen Edge) and explains how to connect with each demo.

Fletcher has conducted research internationally across multiple categories for some of the world's biggest brands and retailers. The Sound Research conducts strategic, qualitative research across Canada and around the world

Featuring:

Caroline Fletcher
VP & Head of Toronto
The Sound Research

30 minutes with a Retailer: Shoppers Drug Mart

Loft 3/4/5

Still wondering how you can work more closely with retailers? The Forum's exclusive track of retailer briefings is back and better than ever.

In these intimate, interactive sessions, we invite manufacturers and agencies to join some of Canada's leading retailers to share ideas for successful collaboration.

Don't miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders.

Meet Shoppers Drug Mart's new SVP marketing, Shelagh Stoneham as she address the retailer's latest shopper marketing initiatives and explains how your brand can benefit from getting involved.

Advance Sign Up is Required

To reserve a spot, you may sign up in advance by email: smfcustomercareshoppers@brunico.com

Please also check availability onsite where you may join additional 30 Minutes With... sessions, on a first-come, first-served basis at the door.

Unfortunately, retailers will not be permitted to attend these sessions.

 

Featuring:

Shelagh Stoneham
Senior Vice President, Marketing
Shoppers Drug Mart

10:40 AM

Networking Break

Arcadian Court, Loft 1/2, Loft 3/4/5

11:00 AM

How to win in Québec: Unilever and Bob share what works now

Arcadian Court

Creating a shopper marketing program in Québec raises a complex set of challenges for brands and retailers alike.

Discover how CPG giant, Unilever, works with Montréal-based Agence Bob and Québec retailers, Jean Coutu, Metro and IGA to create at least 30 annual campaigns for multiple brands including Dove, Axe, Hellman's, Knorr and Becel. 

You will learn:

  • The unique characteristics of the Québec shopper and best practices for targeting them.
  • Case study examples of Unilever's successful shopper marketing programs with retailers in Québec.
  • When to adapt and when to create custom campaigns for the Québec market.
  • Tried and true shopper techniques of leading brands and retailers in Québec.

Featuring:

Lynn Caiger
Head of Analytics and Transformation
Unilever Canada

Dominic Prigent
Shopper Marketing Manager
Bob

Clauderic St Amand
VP Strategy and Creation
Bob

30 Minutes with a Retailer: Overwaitea Food Group

Loft 3/4/5

Still wondering how you can work more closely with retailers? The Forum's exclusive track of retailer briefings is back and better than ever.

In these intimate, interactive sessions, we invite manufacturers and agencies to join some of Canada's leading retailers to share ideas for successful collaboration.

Don't miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders.

Representing western Canadian retail, Dan Howe will discuss some of the shopper marketing initiatives that are driving success across Overwaitea's five banners, and he will share his strategy for building a win-win partnership with vendor sales and marketing organisations during the retailer's 100th year.

Advance Sign Up is Required

To reserve a spot, you may sign up in advance by email: smfcustomercareoverwaitea@brunico.com

Please also check availability onsite where you may join additional 30 Minutes With... sessions, on a first-come, first-served basis at the door.

Unfortunately, retailers will not be permitted to attend these sessions.

 

Featuring:

Dan Howe
President
Overwaitea Food Group

12:00 PM

Lunch

Arcadian Court, Loft 1/2, Loft 3/4/5

Luncheon Roundtables

Mezzanine

Join an industry expert for an intimate round table luncheon discussion. Don't miss this chance to network, share ideas and discuss the issues that matter to you. Choose from a wide variety of table discussions, hosted by the expert of your choice.

Sign-up will take place on site at registration desk, on a first-come, first-served basis. If sessions are full, please make your way to the session room 15 minutes before the scheduled start time and if there is an extra spot available, we will do our best to fit you in.

Cynthia Hishon & Bobby Singh-Randhawa: Partnering with retailers

Jeff Kaldahl: Enhancing digital shopper marketing with programmatic advertising

Lana Novikova & Paul Rosa: Emotional Loyalty through Personalized Data and Insight Driven Communication

Sheri Pearson: Why your shopper marketing dollars aren't working hard enough

Jed Schneiderman: Mobile and its impact on the in-store shopping experience


Featuring:

Cynthia Hishon
Marketing Manager, Advertising and Promotions - Petroleum
Canadian Tire

Jeff Kaldahl
VP, Strategic Retail Accounts
Chango

Lana Novikova
Managing Director & Co-Founder
Foresight Momentum

Sheri Pearson
VP, Client Services
Hunter Straker

Paul Rosa
VP Sales & Marketing
Brand Momentum Inc.

Jed Schneiderman
EVP, Marketing and Growth
Tapped Mobile

Bobby Singh-Randhawa
AVP, Marketing Operations
Canadian Tire

Private VIP Lunch Hosted By: TC Media

Sponsored by

Arcadian Studio

Reaching shoppers through print and digital content creation

Featuring:

Brian Madan
Vice President, Content Production & Digital Strategy
TC Media

1:00 PM

Keynote: Omni-channel content creation: building a seamless brand voice across multiple platforms

Arcadian Court

With the explosion of technology, shoppers are engaging with brands across multiple platforms, so creating a voice that bridges all channels gives retailers and manufacturers a significant edge. This session will kick off with winning strategies for adapting to the Omni-channel world and generating frictionless content to drive engagement, from guru, Suthamie Poologasingham.

Scott Adel will follow by revealing how Montreal-based Frank & Oak has evolved from an online fashion start-up to a hip lifestyle brand with 1.6-million loyal customers across North America by building a seamless multi-platform voice, and he will share the latest shopper-centric strategies in-store and across all digital and mobile touch-points. Our speakers will close the session with a lively conversation. 

Featuring:

Scott Adel
Head of Retail
Frank & Oak

Suthamie Poologasingham
Senior Advisor, Digital and Omni-Channel, & Director of Research
JC Williams Group

Winning in a Multicultural Landscape: Targeting Shoppers by Culture

Loft 3/4/5

More than 250,000 immigrants arrive in Canada each year, having a profound impact on the retail landscape.

Robin Brown will discuss what motivates different cultural groups when making purchase decisions in a variety of categories - from grocery, to automotive to telecoms - and will give tips for thriving in our multicultural retail-scape.  

Sharing examples from winning campaigns, Brown will explain how to create a shopper marketing plan that hits a home run with each diverse group. 

Brown leads the consumer insights and cultural markets groups at Toronto-based Environics Consumer Research. He is the author of the recently published book, Migration Nation: A Practical Guide To Doing Business In Globalized Canada.

Featuring:

Robin Brown
VP, Insights & Advisory
Environics Research Group

2:00 PM

The store of the future: What retail reinvention will mean for brands and shoppers

Arcadian Court

As the retail landscape rapidly transforms, brands and retailers must prepare for a strategic regeneration to address the drivers of change that are making stores less relevant.

Tim O'Connor, VP at Waltham, MA-based RetailNet Group, will take us on a provocative journey into the future as he shares his vision of brick and mortar stores of the next decade, and explains what the inevitable revolution of retail will mean for brands and shoppers.

O'Connor is an industry analyst and strategist for leading retailers and manufacturers and he is practice leader of RNG's digital capability radar service that analyzes the technologies that are transforming retail. 

Featuring:

Tim O'Connor
CEO & Founder
RetailNet Group

30 minutes with a Retailer: London Drugs

Loft 3/4/5

Still wondering how you can work more closely with retailers? The Forum's exclusive track of retailer briefings is back and better than ever.

In these intimate, interactive sessions, we invite manufacturers and agencies to join some of Canada's leading retailers to share ideas for successful collaboration.

Don't miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders.

David Thorpe will discuss the shopper marketing strategy of Western Canadian retailer, London Drugs, and he will shed light on how your brand can get involved in partner programs.

Advance Sign Up is Required

To reserve a spot, you may sign up in advance by email: smfcustomercarelondondrugs@brunico.com

Please also check availability onsite where you may join additional 30 Minutes With... sessions, on a first-come, first-served basis at the door.

Unfortunately, retailers will not be permitted to attend these sessions

Featuring:

David Thorpe
General Manager, Marketing
London Drugs Ltd.

2:45 PM

Networking Break

Arcadian Court, Loft 1/2, Loft 3/4/5

3:00 PM

Canadian Tire: The Power of Partnerships

Arcadian Court

Discover the strategy behind some of Canadian Tire's most successful partnership programs, including the creation of the first ever driveable ice truck which led to record sales for MotoMaster's Eliminator battery, and find out how a powerful partnership program for the retailer's Gas+ brand is creating a new venue for demo and sampling opportunities for multiple brand partners.

Featuring:

Cynthia Hishon
Marketing Manager, Advertising and Promotions - Petroleum
Canadian Tire

Bobby Singh-Randhawa
AVP, Marketing Operations
Canadian Tire

3:25 PM

Best In Class Shopper Marketing from Around the World

Arcadian Court

What makes an outstanding shopper marketing program? To close the event, our panel of gurus will share their picks for the most impressive global work within a variety of different categories, and will explain why it works so well. You'll leave inspired by the best of the best. 

Featuring:

Jason Dubroy
VP Managing Director
Shopper DDB

Dan Howe
President
Overwaitea Food Group

Kris Matheson
Executive Director Shopper
Olson Canada

Siew Tan
Category Consultant
Hershey Canada

4:25 PM

That's a Wrap: Closing Comments and Re-Caps

Arcadian Court