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The Quest for Insight: The Retailer’s Journey from Data to Insight to Action
In recent years the retail industry has experienced an explosion of data. Now, retailers are tasked with sifting through the enormous amount of data they have on hand. But with all this data, retailers of all sizes from apparel, to electronics, to CPG are struggling to create a single, 360-degree view of their customer.
Featuring a case study on how one of Canada’s oldest retail brands is taking control of its data to generate insights and deliver value, Tim Leys, Partner Sales and Strategy, will:
Consumer Intelligence Group Inc.