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Advisory Board Co-Chairs

Denise Darroch

Brand Manager, U by Kotex®, Kimberly Clark Canada Inc

With more than nine years of brand and shopper marketing experience, Denise Darroch is now brand manager for U by Kotex® at Kimberly-Clark Inc. Canada. She is responsible for the development and oversight of marketing approaches and strategies to drive innovative and integrated messaging for the U by Kotex® brand. Prior...Click here for more

Speaking at: Co-chairs' Opening Remarks,Co-Chairs' Opening Remarks

Nancy Modrcin

Partner, Global Strategy Lead, Metro Ontario Inc.

Nancy Modrcin joined Metro Inc. as senior director, marketing in January 2012. In this role she is accountable for brand strategy, advertising, shopper marketing, consumer promotions, PR & in-store experience, as well as building integrated marketing solutions for the Ontario market in conjunction with the loyalty and digital teams. Prior...Click here for more

Speaking at: Co-chairs' Opening Remarks,Co-Chairs' Opening Remarks

Advisory Board Members

Stephanie Deotto

Shopper Marketing Manager - Mega Events, Nestle Purina

Stephanie Deotto manages all Purina master brand national in-store promotions, including Purina’s Holiday program.  She is responsible for growing these events as well as making sure they are aligned with corporate vision and brand strategies and speak to retailer goals. She works across multiple platforms to ensure mass reach and...Click here for more

Jason Dubroy

Senior Vice President, Commerce and Experience, Shopper DDB

Jason Dubroy is one of Canada's most prominent shopper marketing experts. He leads the shopper marketing practice at DDB Canada, the most creatively acclaimed, internationally recognized marketing communications agency in Canada. He helped found the Shopper Marketing Forum in 2010 and was its co-chair in 2011. He began his career...Click here for more

Speaking at: Best In Class Shopper Marketing from Around the World

Henry Evans

VP Canada, Twinings North America

Henry Evans brings three decades of experience in consumer marketing, customer marketing and national accounts management – spanning consumer packaged goods, OTC pharmaceuticals and prestige cosmetics. From his ‘early’ days as a brand manager (Thermos Products, Noxell/P&G, Novartis and Revlon), Evans has assumed greater levels of responsibility throughIRI Canada,Pangeo Health BrandsandModele...Click here for more

Dan Howe

President, Overwaitea Food Group

Dan Howe has been working for over 20 years in the CPG and retail industry. Having worked in both research, category management and marketing, he brings a wide perspective to his role at Overwaitea Food Group. Howe is responsible for marketing for Overwaitea’s five banners (Save-On-Foods, Price Smart, Coopers, Overwaitea, Urban Fair), communicating...Click here for more

Speaking at: Best In Class Shopper Marketing from Around the World,30 Minutes with a Retailer: Overwaitea Food Group

Kris Matheson

Founder and President, Olson Canada

Imagine leaving a role in sales and marketing at Ferrari to go work for a corrugated display and merchandising company long before the advent of what we know as Shopper Marketing today. That is exactly what Kris Matheson did ten years ago.

Today he leads the shopper marketing practice at Olson Canada, one...Click here for more

Speaking at: Best In Class Shopper Marketing from Around the World

Sandra Sanderson

SVP, Marketing, Walmart Canada Corp.

Sandra Sanderson is Walmart Canada’s executive vice-president of marketing, responsible for overall brand stewardship and leading marketing efforts to help Canadians save money and live better. 

Sanderson has an accomplished career in the marketing field and has worked in a variety of industries and companies, from Procter & Gamble, Kraft and...Click here for more

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