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More than 250,000 immigrants arrive in Canada each year, having a profound impact on the retail landscape.
Robin Brown will discuss what motivates different cultural groups when making purchase decisions in a variety of categories - from grocery, to automotive to telecoms - and will give tips for thriving in our multicultural retail-scape.
Sharing examples from winning campaigns, Brown will explain how to create a shopper marketing plan that hits a home run with each diverse group.
Brown leads the consumer insights and cultural markets groups at Toronto-based Environics Consumer Research. He is the author of the recently published book, Migration Nation: A Practical Guide To Doing Business In Globalized Canada.
VP, Insights & Advisory
Environics Research Group