VP & Head of Strategy
Fresh Squeezed Ideas
Graham Candy is an expert on cultural strategy and insights at Fresh Squeezed Ideas, one of North America’s leading foresight, strategy and innovation boutiques.
Candy has guided tier-1 clients across North America and internationally on how to stop chasing trends and activate against the cultural forces that shape consumer behaviours. He draws continually from the art and science of anthropology to expose clients to new and exciting big ideas to drive business transformation.
Currently completing his PhD, Candy is a recipient of some of Canada’s highest-academic awards and is a cited scholar on topics ranging from online video games to the nature of trust in modern society.
Speaking at: Keynote: Anthropology in the world of shopper marketing: Using cultural insights to influence spending