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Boomers, Gen X, millennials and Gen Edge: What they value and how to reach them

Wednesday, April 22, 2015
10:00 AM - 10:40 AM
Arcadian Court

Did you know that post-millennial shoppers look for marketing that reflects reality? Because of the sociocultural forces that have collectively shaped them, they don't respond to projected images of perfection like past generations have.

Understanding the values of different generations is essential for brands and retailers – and if you don’t act on what makes them tick, your competitors will.

Caroline Fletcher, VP & head of The Sound Research,Toronto, brings to life the sociocultural values and motivations of boomers, Gen X, millennials and post-millennials (Gen Edge) and explains how to connect with each demo.

Fletcher has conducted research internationally across multiple categories for some of the world's biggest brands and retailers. The Sound Research conducts strategic, qualitative research across Canada and around the world


Caroline Fletcher
VP & Head of Toronto
The Sound Research

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