VP Strategy and Creation
As a senior strategic planner, talented speaker on marketing issues, and creative partner, Claudéric Saint-Amand puts his many professional interests to work for his clients. He sees himself as his clients’ guide. He is intimately familiar with their needs and concerns, having worked for two major Canadian corporations for much of his career. His experience enables him to pinpoint clients’ marketing issues and assess the value of their investment. He can then propose strong, effective, and profitable communications strategies that reflect their specific reality. St-Amand made the leap to agency work to leverage his creativity by supervising numerous advertising campaigns. His talent for generating content and creating experiences underpin Bob’s experiential marketing expertise. Saint-Amand worked as national vice president of sales and marketing at Transat Inc. for 11 years and supervised a foreign tourism development strategy team at Intrawest for two years. He has done agency work since 2003.
Speaking at: How to win in Québec: Unilever and Bob share what works now