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Scott Adel
Head of Retail
Frank & Oak
Scott Adel currently serves as Head of Omnichanel for menswear e-tailer Frank & Oak. He is a seasoned retail sales and operations professional whose main responsibilities include leading their omnichannel efforts, store operations and growth strategies, and developing and overseeing the execution of the in-store customer experience. Scott is a...more
Speaking at: Keynote: Omni-channel content creation: building a seamless brand voice across multiple platforms
Carm Allison
Vp Thought Leadership
Nielsen
Carman Allison serves as VP of consumer insights for Nielsen Canada. He is responsible for creating thought leadership reports, sharing his insights on consumer shopping, buying and media consumption behaviours and attitudes to provide CPG manufacturers and retailers with strategic visions to facilitate brand, category and retail sales growth. Allison...more
Speaking at: Retail Trends 2020: Staying Ahead of the Curve
Mark Baltazar
EVP and Partner, Research Manager
BrandSpark International
Mark is a passionate consumer and shopper insights professional with 13 years of experience in the field.
Mark started his insights career at Cara Operations, leveraging the power of insights to help some of Canada’s largest restaurant brands position themselves for growth.
As a partner in BrandSpark International, Mark continues to uncover...more
Speaking at: Luncheon Roundtables
Nilesh Bansal
CTO & Co-Founder
Aislelabs
Nilesh is co-founder and CTO of Aislelabs Inc. and he leads the product development and engineering. Before Aislelabs, Nilesh co-founded Sysomos in 2007. Sysomos went on to become the most advanced social media analytics platform of its kind, serving 70% of the Fortune 50 enterprises, and was later acquired in...more
Speaking at: Emerging Tech in the World of Retail
Stephane Berube
Chief Marketing Officer
L'Oreal Canada Inc
Stéphane Bérubé has close to 20 years of experience in the beauty industry. After graduating from the Université Laval in Quebec in 1996 with a business degree, he started his career in Toronto as an assistant brand manager for an international cosmetics and consumer goods company. In 2002, he joined L’Oréal Canada as a marketing director for the Maybelline New York brand, where he contributed to the success of the brand’s partnership with Star Académie, which garnered the team the “Marketer of the Year” award in 2003. He then moved on to become brand director of the L’Oréal Paris brand in 2005 and became general manager two years later. Amongst various successes, he initiated the brand’s successful partnership with the Toronto International Film Festival (TIFF). In 2013, Bérubé was named general manager of media and innovation for L’Oréal Canada. In this role, he oversaw L'Oréal Canada's media investments and negotiations, as well as large‐scale corporate sponsorships. In April 2014, he was appointed chief marketing officer and is now in charge of creating a pool of knowledge, activities, and development and expertise around five major axes: consumer care centre, consumer insights, business intelligence, digital, and customer relationship management.
Bérubé, who was ranked among the Top 30 Under 30 by Marketing Magazine, completed the International General Management Program of L'Oréal at INSEAD. He sits on several industry boards, such as the Association of Canadian Advertisers (ACA), the Bureau of Broadcasting Measurement (BBM) and the Print Measurement Bureau (PMB). He also sits on the board of La Fondation en Coeur, a non‐profit organization that provides help and assistance to children suffering from heart diseases as well as to their families, a cause that he strongly supports.
Speaking at: Emerging Tech in the World of Retail
Maxime Bourbonnais
President
MBA Recherche
Co-president of MBA Recherche, UX Recherche, as well as MBAweb and with almost 2 decades of experience both as an industry leading market researcher and focus group moderator, Maxime Bourbonnais is an active and recognized leader in his field.
As a formally trained psychosociologist, and with clients spanning...more
Speaking at: Keynote: Shopper psych: Why Target missed the mark + who’s getting it right
Robin Brown
VP, Insights & Advisory
Environics Research Group
Robin Brown leads Environics' consumer insights and cultural markets groups. He has over 20 years' experience in UK, Asia and North America.
He also has leveraged his ten years of Asian research experience to develop a strong track record conducting research into the needs of Canada's visible minority communities, especially South...more
Speaking at: Winning in a Multicultural Landscape: Targeting Shoppers by Culture
Wes Brown
Vice President, Brand Marketing
Loblaw Companies Limited
Brown began his career with Loblaw over ten years ago and has held progressively senior roles in a variety of brand, communication, and marketing functional areas. His current responsibilities include managing the integration of control and national brand content in all national, seasonal, strategic, and experiential customer programs.
Speaking at: 30 Minutes with a Retailer: Loblaw
Lynn Caiger
Head of Analytics and Transformation
Unilever Canada
Lynn Caiger has over 25 years of CPG experience working across foods, home care and personal care categories. Having experience in customer development, category and shopper insight, big data, customer marketing, and research, she brings a well rounded perspective to her current role of senior marketing to shoppers team lead. Caiger is...more
Speaking at: How to win in Québec: Unilever and Bob share what works now
Graham Candy
VP & Head of Strategy
Fresh Squeezed Ideas
Graham Candy is an expert on cultural strategy and insights at Fresh Squeezed Ideas, one of North America’s leading foresight, strategy and innovation boutiques.
Candy has guided tier-1 clients across North America and internationally on how to stop chasing trends and activate against the cultural forces that shape consumer behaviours. He...more
Speaking at: Keynote: Anthropology in the world of shopper marketing: Using cultural insights to influence spending
Hailey Coleman
Offline Marketing Specialist
Shopify
At just 21, Ryerson University marketing grad, Hailey Coleman, launched Damn Heels, a line of classy, comfortable, and convenient flats which she launched after hobbling home barefoot after a night out in heels. Coleman is a winner of the Ontario Partnership for Innovation and Commercialization Business Plan Competition, and the Slaight Communications Business Plan...more
Speaking at: Luncheon Roundtables
Denise Darroch
Brand Manager, U by Kotex®
Kimberly Clark Canada Inc
With more than nine years of brand and shopper marketing experience, Denise Darroch is now brand manager for U by Kotex® at Kimberly-Clark Inc. Canada. She is responsible for the development and oversight of marketing approaches and strategies to drive innovative and integrated messaging for the U by Kotex® brand. Prior...more
Speaking at: Co-chairs' Opening Remarks; Co-Chairs' Opening Remarks
Kerri Dawson
VP, Marketing
LCBO
Kerri Dawson joined the LCBO in 1998 and has led marketing teams working on both the LCBO and Vintages businesses, and Food & Drink magazine. She has also worked on the LCBO buying team as a product manager for the beer business.
As vice president, marketing, Dawson is responsible for developing...more
Speaking at: LCBO's Brand Overhaul Reaps In-Store Rewards
Richard Dirstein
EVP, Design & Innovation
Shikatani Lacroix Design Inc
Speaking at: Luncheon Roundtables
Jason Dubroy
Founder
Shopper DDB
Jason Dubroy is one of Canada's most prominent shopper marketing experts. He leads the shopper marketing practice at DDB Canada, the most creatively acclaimed, internationally recognized marketing communications agency in Canada. He helped found the Shopper Marketing Forum in 2010 and was its co-chair in 2011. He began his career...more
Speaking at: Best In Class Shopper Marketing from Around the World
Kristina Elkhazin
Head of Industry For Retail
As head of industry for retail at Google Canada, Kristina Elkhazin works with the country's largest retailers and their agencies to help them understand how the internet can drive more footsteps to stores, build stronger brands and advance customer relationships.
Elkhazin has built her career in retail with over 10 years...more
Speaking at: Emerging Tech in the World of Retail
Caroline Fletcher
VP & Head of Toronto
The Sound Research
The Sound Research is the fastest growing boutique qualitative research agency in the world. With a growing staff of over 40 across six offices, we believe in research that is always brilliant, never boring
Caroline Fletcher is Vice President and head of the Toronto office. With more than 10 years of experience, she has...more
Speaking at: Boomers, Gen X, millennials and Gen Edge: What they value and how to reach them
Simon Galarneau
Digital Shopper Marketing Lead
Metro Inc
Speaking at: 30 minutes with a retailer: Metro's digital content
Alyson Gausby
Head of Research
Microsoft Advertising
Alyson Gausby is a data cultivator. As Microsoft’s Canadian Consumer Insights Lead, she is responsible for translating consumer intelligence – from motivated mommies to modern men (and everything in-between) – into trends that are not only insightful for brands, but speak to the future of Canada’s ever-evolving retail ecosystem. With a thorough understanding...more
Speaking at: Luncheon Roundtables
Simon Hay
CEO
dunnhumby UK
Simon Hay has held the role of dunnhumby global CEO since 2011, having previously been responsible for dunnhumby’s UK & Ireland business. With a presence in more than 29 markets globally and over 3,000 employees, dunnhumby is a business that continues to grow in strength under Hay’s leadership, providing valuable...more
Speaking at: Keynote: Turning insights into business strategies with Dunnhumby’s global CEO, Simon Hay
Cynthia Hishon
Marketing Manager, Advertising and Promotions, Petroleum
Canadian Tire
An accomplished marketer and brand champion with over 15 years of experience, Cynthia Hishon is responsible for building and overseeing the execution of integrated annual marketing plans which include digital, social, merchandising, events, sponsorship and mass media. She is a strong leader with a history of building and motivating high performing...more
Speaking at: Canadian Tire: The Power of Partnerships; Luncheon Roundtables
Dan Howe
Chief Marketing Officer
Overwaitea Food Group
Dan Howe has been working for over 20 years in the CPG and retail industry. Having worked in both research, category management and marketing, he brings a wide perspective to his role at Overwaitea Food Group. Howe is responsible for marketing for Overwaitea’s five banners (Save-On-Foods, Price Smart, Coopers, Overwaitea, Urban Fair), communicating...more
Speaking at: Best In Class Shopper Marketing from Around the World; 30 Minutes with a Retailer: Overwaitea Food Group
Jeff Kaldahl
VP, Strategic Retail Accounts
Chango
Jeff Kaldahl has many years of experience in brand, direct, and digital marketing. He started his career within the advertising agency world work at Bozell, McCann Universal, Foote, Cone and Belding, and TBWA/Chiat Day. During his tenure with these agencies he worked on both brand and direct sides of the...more
Speaking at: Luncheon Roundtables
Geoff Lee
Group Creative Director
Olson Canada
Geoff Lee is a tech-savvy, multi-award winner with over 15 years' experience in the creative design industry. He currently leads the creative department at Olson Canada for such clients as Delta Hotels & Resorts, The Home Depot, Boston Pizza, Cineplex Scene, and Ontario Lottery & Gaming. Since joining Olson in late...more
Speaking at: Emerging Tech in the World of Retail
Tim Leys
CEO
Consumer Intelligence Group Inc.
Tim has spent over 20 years in the marketing analytics business specializing in selling customer and market segmentation, database marketing, direct marketing solutions and loud shirts and fast cars. He’s brought creative data solutions to some of the largest marketers in Canada in the financial, retail, consumer goods and telecommunications...more
Speaking at: Private VIP Breakfast Hosted By: CIG
Catalina Leyva
Shopper Marketing Manager
Johnson & Johnson
Catalina Leyva began her career with Unilever Latin America over 9 years ago and joined Johnson & Johnson Canada in 2007. She has held roles in both brand & shopper marketing functions. Leyva is a passionate consumer, shopper and business professional with a track-record for developing and implementing brand & shopper strategies...more
Speaking at: Working with retailers: J&J and SDM's partnership strategy
Diana Lucaci
Founder, CEO
True Impact Marketing
Diana Lucaci is the founder & CEO of True Impact, Canada’s first and leading neuromarketing research and strategy firm. True Impact helps its clients drive growth through state-of-the-art neuroscience and biometrics research. Under her leadership, True Impact won the Best in Class research award in 2014, from the Marketing Research...more
Speaking at: Inside the Mind of the Shopper
Kevin Lund
Chief Brand Officer
Perennial Inc
Kevin Lund has spent 25 years influencing and creating moments of connectivity between consumers and concepts. He oversees a team of experienced specialists who use their intimate and extensive knowledge of global retailing to create solutions that help specialty and mass merchant clients differentiate themselves in the marketplace, create more...more
Speaking at: Navigating the digital minefield to win shoppers
Brian Madan
Vice President, Content Production & Digital Strategy
TC Media
Brian Madan joined the TC Media team two years ago when TC Transcontinental acquired Quad/Graphics Canada. Today, he is responsible for client services for the Interactive Marketing Solutions (IMS) group, including digital marketing solutions and pre-media for all TC Media customers outside Quebec.
Madan offers to customers a unique combination of operations,...more
Speaking at: Private VIP Lunch Hosted By: TC Media
Kris Matheson
Founder and President
Olson Canada
Imagine leaving a role in sales and marketing at Ferrari to go work for a corrugated display and merchandising company long before the advent of what we know as Shopper Marketing today. That is exactly what Kris Matheson did ten years ago.
Today he leads the shopper marketing practice at Olson Canada, one...more
Speaking at: Best In Class Shopper Marketing from Around the World
Maria Maynard
Sr Marketing Director Personal Care
Shoppers Drug Mart
With over 10 yrs of experience connecting brands to consumers, Maria Maynard has worked on a diverse portfolio of businesses in the financial, retail, automotive, CPG and not-for-profit sectors. With roots in direct and digital acquisition and retention strategies – leveraging customer data and translating company and client objectives into successful...more
Speaking at: Working with retailers: J&J and SDM's partnership strategy
Nancy Modrcin
Partner, Global Strategy Lead
Metro Ontario Inc.
Nancy Modrcin joined Metro Inc. as senior director, marketing in January 2012. In this role she is accountable for brand strategy, advertising, shopper marketing, consumer promotions, PR & in-store experience, as well as building integrated marketing solutions for the Ontario market in conjunction with the loyalty and digital teams. Prior...more
Speaking at: Co-chairs' Opening Remarks; Co-Chairs' Opening Remarks
Lana Novikova
Managing Director & Co-Founder
Foresight Momentum
Since she started her career journey in market research in 2000, Lana always tried to re-invent the field constantly asking herself and others "Why do we do it this way?” From building internal research capability for a database marketing agency, to managing Consumer & Shopper Insights for the ice cream division of Nestlé,...more
Speaking at: Luncheon Roundtables
Tim O'Connor
CEO & Founder
RetailNet Group
Tim O’Connor is a vice president in RetailNet Group’s advisory practice, and practice leader of RNG’s Digital Capability Radar service analyzing the technologies that are transforming retail. Other topics on O'Connor’s radar include research and analysis of retail strategy and strategic planning, shopper insights & marketing, private label and retailer...more
Speaking at: The store of the future: What retail reinvention will mean for brands and shoppers
Sheri Pearson
VP, Client Leadership
Hunter Straker
Sheri Pearson, VP, retail insights and strategy, is the strategic lead for shopper marketing, innovation planning, shopper insights and promotions for all Hunter Straker clients, including Labatt, Johnson and Johnson, Catelli and Samsung.
As a retail expert, Sheri brings to the table over 15 years of agency experience including 8 years...more
Speaking at: Luncheon Roundtables
David Peres
Managing Director
Snipp
David Peres joined Snipp in August of 2014 as the managing director of Snipp Canada. Peres brings over 20 years of experience in the promotional marketing and shopper marketing services industry, working with clients such as Pfizer, J&J, Heinz, Warner Bros., Con Agra and Mattel. Prior to joining Snipp, Peres was a...more
Speaking at: Luncheon Roundtables
Dr Hugh Phillips
Senior Partner
Phillips Foster & Boucher
Dr. Hugh Phillips is recognised as a world expert in the cognitive psychology of shopping and its application to instore communications. He holds a doctorate in this subject and was previously a professor at McGill University. He is now president of PFB Inc, a highly regarded instore communications research and strategy...more
Speaking at: Keynote: Shopper psych: Why Target missed the mark + who’s getting it right
Gino Plevano
Vice-President Marketing
Metro Inc
Gino Plevano joined Metro in August 2012 with a mandate to spearhead Metro’s digital effort. Since his arrival, Plevano has been instrumental in the delivery Metro’s new digital eco-system, with a completely revamped website and a new mobile application. Before joining Metro, he was Vice-President, digital at SunMedia, the largest newspaper...more
Speaking at: 30 minutes with a retailer: Metro's digital content
Suthamie Poologasingham
Senior Advisor, Digital and Omni-Channel, & Director of Research
JC Williams Group
Suthamie Poologasingham is a senior advisor, digital and omni-channel and director of research at J.C. Williams Group. She provides her expertise on digital retail, online marketing, and omni-channel commerce to a large network of clients, including retailers and shopping centers. Poologasingham has seven years of market research experience, a key component of...more
Speaking at: Keynote: Omni-channel content creation: building a seamless brand voice across multiple platforms
Dominic Prigent
Shopper Marketing Manager
Bob
Dominic Prigent graduated in marketing and management. Trilingual, he cut his teeth in a number of large European and Canadian corporations and agencies, where he handled product launches and national campaigns. This brand communication specialist has a finely honed sense of organization and a talent for understanding his clients’ needs, which...more
Speaking at: How to win in Québec: Unilever and Bob share what works now
Jim Reynolds
Director, Client Partner
Indigo Books & Music
Jim Reynolds is the director of eCommerce product management at Indigo Books and Music, helping to achieve short, medium, and long-term eCommerce goals across traditional online, mobile, and omnichannel experiences. With over ten years of experience in digital, Reynolds has helped major retailers such as Sears, Wal-Mart, and Indigo optimize their...more
Speaking at: Emerging Tech in the World of Retail
Paul Rosa
VP Sales & Marketing
Brand Momentum Inc.
With nearly 20 years of experience in retail, client service, sales, merchandising, branding and experiential marketing while working with top CPG companies and marketers, Paul Rosa has focused his career in guiding clients to achieve their market goals of bringing shoppers and their products closer together through developing the right strategy...more
Speaking at: Luncheon Roundtables
Jed Schneiderman
Head of Advertising Sales
Tapped Mobile
Jed Schneiderman is a proven leader in the traditional and new media space with expertise in digital marketing, mobile marketing, brand marketing, and loyalty and permission based marketing. He is a proven marketer who loves to build and grow businesses.
Schneiderman is president and co-founder Tapped Mobile. Tapped is Canada’s leading mobile...more
Speaking at: Luncheon Roundtables
Bobby Singh-Randhawa
SVP
Canadian Tire
Bobby Singh-Randhawa has been with Canadian Tire for 12 years and has a great breadth of retail experience having lead projects in corporate strategy, finance, merchandising, store Operations and marketing.
In his past, he’s lead key projects such as the development of Canadian Tire’s action plan for Target’s entry into Canada,...more
Speaking at: Canadian Tire: The Power of Partnerships; Luncheon Roundtables
Clauderic St Amand
VP Strategy and Creation
Bob
As a senior strategic planner, talented speaker on marketing issues, and creative partner, Claudéric Saint-Amand puts his many professional interests to work for his clients. He sees himself as his clients’ guide. He is intimately familiar with their needs and concerns, having worked for two major Canadian corporations for much of...more
Speaking at: How to win in Québec: Unilever and Bob share what works now
Shelagh Stoneham
Senior Vice President, Marketing
Shoppers Drug Mart
Shelagh Stoneham is senior vice president, marketing, Shoppers Drug Mart Corporation.
Shoppers Drug Mart is Canada’s leading health, beauty and convenience retailer, with more than 1,240 full-service retail drug stores across Canada and $11.1 billion in sales in 2013. Shoppers Drug Mart has successfully leveraged its leadership position in pharmacy...more
Speaking at: 30 minutes with a Retailer: Shoppers Drug Mart
Seth Stover
Managing Director, Partner Development
Wishabi
As an integral part of the executive team, Seth Stover drives the overall business development strategy for the company. He spearheads a team that has grown over 600% under his leadership and has partnered with 90 of the top 120 retailers in North America.
Stover and his team work with leading retailers...more
Speaking at: Emerging Tech in the World of Retail
Siew Tan
Category Consultant
Hershey Canada
Siew Tan has over 17 years’ experience managing in-store demonstrations, merchandising and media programs in-house at tier 1 retailers across Canada. She worked with News Marketing Canada for over 11 years, managing Walmart Canada in-house demonstrations, merchandising and media programs, Overwaitea Food Group and Calgary Co-op. Subsequently, Tan joined Mosaic Experiential Marketing...more
Speaking at: Best In Class Shopper Marketing from Around the World
David Thorpe
General Manager, Marketing
London Drugs Ltd.
Speaking at: 30 minutes with a Retailer: London Drugs
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