With the explosion of technology, shoppers are engaging with brands across multiple platforms, so creating a voice that bridges all channels gives retailers and manufacturers a significant edge. This session will kick off with winning strategies for adapting to the Omni-channel world and generating frictionless content to drive engagement, from guru, Suthamie Poologasingham.

Scott Adel will follow by revealing how Montreal-based Frank & Oak has evolved from an online fashion start-up to a hip lifestyle brand with 1.6-million loyal customers across North America by building a seamless multi-platform voice, and he will share the latest shopper-centric strategies in-store and across all digital and mobile touch-points. Our speakers will close the session with a lively conversation. 

Featuring:

Scott Adel
Head of Retail
Frank & Oak

Suthamie Poologasingham
Senior Advisor, Digital and Omni-Channel, & Director of Research
JC Williams Group