Discover the strategy behind some of Canadian Tire's most successful partnership programs, including the creation of the first ever driveable ice truck which led to record sales for MotoMaster's Eliminator battery, and find out how a powerful partnership program for the retailer's Gas+ brand is creating a new venue for demo and sampling opportunities for multiple brand partners.

Featuring:

Cynthia Hishon
Marketing Manager, Advertising and Promotions, Petroleum
Canadian Tire

Bobby Singh-Randhawa
SVP
Canadian Tire