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Tuesday, April 21
| 8:00 AM |
Registration & Continental Breakfast
8:00 AM-9:00 AM Private VIP Breakfast Hosted By: Freckle IOT
Arcadian Studio 8:00 AM-9:00 AM Speaking
Neil Sweeney |
| 9:00 AM |
Welcome
Arcadian Court 9:00 AM-9:05 AM |
| 9:05 AM |
Co-chairs' Opening Remarks
Arcadian Court 9:05 AM-9:15 AM Speaking
Nancy Modrcin 
Denise Darroch |
| 9:15 AM |
Keynote: Anthropology in the world of shopper marketing: Using cultural insights to influence spending
Arcadian Court 9:15 AM-10:15 AM Every decision we make is an act of culture, so digging deep into the underlying social and cultural drivers behind shopper behaviour is critical for growth-focused brands. Graham Candy, cultural strategist at Toronto-based Fresh Squeezed Ideas, will shed light on how anthropology can be used in the study and practice of shopper marketing and retailing, and will explain and illustrate through case studies with key clients, how brands and retailers can turn shoppers into buyers by uncovering powerful cultural insights. Speaking
Graham Candy |
| 10:15 AM |
LCBO's Brand Overhaul Reaps In-Store Rewards
Arcadian Court 10:15 AM-10:45 AM LCBO recently rejuvenated its image with a more content-rich web site, a new logo, a modernized store design in Toronto's Beaches, and a fresh brand vision: Let's get together. The shake-up - intended to bring a more fun and casual feel to the already best-in-class retail experience - is driving more shoppers to the web site and to stores. VP marketing Kerri Dawson will share the story behind the brand refresh and the latest shopper marketing success stories both in-store and online. Speaking
Kerri Dawson |
| 10:45 AM |
Networking Break
10:45 AM-11:00 AM |
| 11:00 AM |
Keynote: Turning insights into business strategies with Dunnhumby’s global CEO, Simon Hay
Arcadian Court 11:00 AM-12:00 PM Measuring purchase behaviour can be a challenging business for retailers and manufacturers alike, but it is vital for building customer loyalty and creating a personalised shopping experience. Citing examples from his work with brands and retailers including UK grocery powerhouse, Tesco, and US retailer, Kroger, Dunnhumby's global CEO, Simon Hay will explain where opportunities for measurement lie in big data and will divulge how analyzing measurement can drive powerful synergies between vendors and retailers. Discover how to use the data and insights gleaned from measurement to make critical decisions for your business. Now based in the UK, Hay has more than 20 years experience with dunnhumby. He worked with Tesco for seven years, managing the ground-breaking Clubcard loyalty scheme, and also led dunnhumby's expansion into the US through a partnership with Kroger. Customer science company and big data pioneer, dunnhumby (now a subsidiary of Tesco), is currently working with Metro in Canada to improve loyalty through more customer-centric strategies. Speaking
Simon Hay |
| 12:00 PM |
Lunch
12:00 PM-1:00 PM Private VIP Lunch Hosted By: Match Marketing Group
Arcadian Studio 12:00 PM-1:00 PM Luncheon Roundtables
Mezzanine 12:00 PM-1:00 PM Join an industry expert for an intimate round table luncheon discussion. Don't miss this chance to network, share ideas and discuss the issues that matter to you. Choose from a wide variety of table discussions, hosted by the expert of your choice. Sign-up will take place on site at registration desk, on a first-come, first-served basis. If sessions are full, please make your way to the session room 15 minutes before the scheduled start time and if there is an extra spot available, we will do our best to fit you in. Mark Baltazar: How shopper-generated content can amplify marketing and new product launches Hailey Coleman: eCommerce and its impact on the future of retail Alyson Gausby: Leveraging technology to create engaging customer-first experiences Richard Dirstein: Designing compelling at-purchase moments David Peres: The intersection of mobile and shopper marketing Speaking
Mark Baltazar 
Alyson Gausby 
Richard Dirstein 
Hailey Coleman 
David Peres |
| 1:00 PM |
Inside the Mind of the Shopper
Arcadian Court 1:00 PM-1:30 PM Shopper decisions are driven by emotion over 90% of the time, so understanding why they do what they do is critical to predict – and influence – retail behaviour. Diana Lucaci will delve into recent case studies to show how to use neuroscience to understand shopper behaviour, and to shed light on the impact of the omni-channel retail experience. As founder and CEO of Toronto-based True Impact, Lucaci uses neuroscience and biometrics research to help drive brand growth. Speaking
Diana Lucaci 30 minutes with a retailer: Metro's digital content
Loft 3/4/5 1:00 PM-1:30 PM Still wondering how you can work more closely with retailers? The Forum's exclusive track of retailer briefings is back and better than ever. In these intimate, interactive sessions, we invite manufacturers and agencies to join some of Canada's leading retailers to share ideas for successful collaboration. Don't miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders. Senior director, digital, Gino Plevano, will reveal the latest developments in the retailer's digital ecosystem, and he will address how your brand can be a part of it. Advance Sign Up is Required To reserve a spot, you may sign up in advance by email: smfcustomercaremetro@brunico.com Please also check availability onsite where you may join additional 30 Minutes With... sessions, on a first-come, first-served basis at the door. Unfortunately, retailers will not be permitted to attend these sessions. Speaking
Gino Plevano
Simon Galarneau |
| 1:30 PM |
Navigating the digital minefield to win shoppers
Arcadian Court 1:30 PM-2:00 PM All too often, retailers and brands embark on digital initiatives that fail to make an emotional connection with customers. Illustrating with examples from his work with major retail clients, Perennial's Kevin Lund will discuss the art of weaving digital and social media into the shopping experience in a way that creates a continuous cycle of affirmation. Learn which common pitfalls to avoid and discover how to build powerful connections with shoppers by tapping into their digital behaviour, while maximizing ROI. Speaking
Kevin Lund |
| 2:00 PM |
Retail Trends 2020: Staying Ahead of the Curve
Arcadian Court 2:00 PM-2:30 PM In an ever-evolving retail landscape, manufacturers and retailers need to stay one step ahead of the game by responding rapidly to each new trend and opportunity in the market. Back by popular demand, Nielsen’s VP consumer insights, Carman Allison will explore the emerging shopper and retail trends that will start to have an impact on the grocery business before this decade is out, and he will explain how and why you need to capitalize on them to make your business grow. Speaking
Carm Allison 30 Minutes with a Retailer: Loblaw
Loft 3/4/5 2:00 PM-2:30 PM Still wondering how you can work more closely with retailers? The Forum's exclusive track of retailer briefings is back and better than ever. In these intimate, interactive sessions, we invite manufacturers and agencies to join some of Canada's leading retailers to share ideas for successful collaboration. Don't miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders. Back again by popular demand, Wes Brown will share his vision for successful collaboration with manufacturers, and will answer your burning questions.
Advance Sign Up is Required To reserve a spot, you may sign up in advance by email: smfcustomercareloblaw@brunico.com Please also check availability onsite where you may join additional 30 Minutes With... sessions, on a first-come, first-served basis at the door. Unfortunately, retailers will not be permitted to attend these sessions. Speaking
Wes Brown |
| 2:30 PM |
Networking Break
2:30 PM-2:45 PM |
| 2:45 PM |
Emerging Tech in the World of Retail
Arcadian Court 2:45 PM-3:45 PM With a plethora of ever-evolving technologies up for grabs, including ibeacons, digital flyers, AR apps, and Google Glass, to name but a few, marketers are finding new ways to up the ante in connecting with today's tech-savvy shopper. Find out how leading brands and retailers are integrating the latest gadgets into the shopping experience. Speaking
Stephane Berube 
Jim Reynolds 
Nilesh Bansal 
Kristina Elkhazin 
Seth Stover 
Geoff Lee Working with retailers: J&J and SDM's partnership strategy
Loft 3/4/5 2:45 PM-3:15 PM Strong collaboration between retailers and manufacturers results in customized shopper marketing programs that boost loyalty and ROI. Discover how Johnson and Johnson has built a long-term partnership with Shoppers Drug Mart to create and execute integrated programs that resonate with core customers and drive engagement in-store and through multiple touch-points, increasing market share for both powerhouse brands. Our speakers will invite your questions in this interactive session. Speaking
Maria Maynard 
Catalina Leyva |
| 3:45 PM |
Closing Remarks
Arcadian Court 3:45 PM-4:00 PM |
| 4:00 PM |
Strategy's 3rd Annual Shopper Innovation Awards
Loft 1/2 4:00 PM-5:00 PM |
| 5:00 PM |
Post-Award Cocktails
5:00 PM-7:00 PM Cocktails
Mezzanine 5:00 PM-6:00 PM |
Wednesday, April 22
| 8:00 AM |
Registration & Continental Breakfast
8:00 AM-9:00 AM Private VIP Breakfast Hosted By: CIG
Arcadian Studio 8:00 AM-9:00 AM The Quest for Insight: The Retailer’s Journey from Data to Insight to Action In recent years the retail industry has experienced an explosion of data. Now, retailers are tasked with sifting through the enormous amount of data they have on hand. But with all this data, retailers of all sizes from apparel, to electronics, to CPG are struggling to create a single, 360-degree view of their customer. Featuring a case study on how one of Canada’s oldest retail brands is taking control of its data to generate insights and deliver value, Tim Leys, Partner Sales and Strategy, will:
Speaking
Tim Leys |
| 9:00 AM |
Co-Chairs' Opening Remarks
Arcadian Court 9:00 AM-9:15 AM Speaking
Nancy Modrcin
Denise Darroch |
| 9:10 AM |
Keynote: Shopper psych: Why Target missed the mark + who’s getting it right
Arcadian Court 9:10 AM-10:00 AM There’s learning in failure. And from success. Examining the positioning and perception of Target's stores, in-store expert Dr. Hugh Phillips will analyse why the U.S. retail giant's hotly anticipated Canadian launch spectacularly collapsed, and will contrast that lesson with case studies of retail clients that are using in-store communication techniques with great success. Together with Montreal-based market researcher and psychosociologist Maxime Bourbonnais, Dr. Phillips, the author of The Cognitive Psychology of Shopping and In-store Marketing, will share fresh insights and tips for building powerful in-store messaging, based on understanding what makes people buy. Speaking
Maxime Bourbonnais 
Dr Hugh Phillips |
| 10:00 AM |
Boomers, Gen X, millennials and Gen Edge: What they value and how to reach them
Arcadian Court 10:00 AM-10:40 AM Did you know that post-millennial shoppers look for marketing that reflects reality? Because of the sociocultural forces that have collectively shaped them, they don't respond to projected images of perfection like past generations have. Understanding the values of different generations is essential for brands and retailers – and if you don’t act on what makes them tick, your competitors will. Caroline Fletcher, VP & head of The Sound Research,Toronto, brings to life the sociocultural values and motivations of boomers, Gen X, millennials and post-millennials (Gen Edge) and explains how to connect with each demo. Fletcher has conducted research internationally across multiple categories for some of the world's biggest brands and retailers. The Sound Research conducts strategic, qualitative research across Canada and around the world Speaking
Caroline Fletcher 30 minutes with a Retailer: Shoppers Drug Mart
Loft 3/4/5 10:00 AM-10:30 AM Still wondering how you can work more closely with retailers? The Forum's exclusive track of retailer briefings is back and better than ever. In these intimate, interactive sessions, we invite manufacturers and agencies to join some of Canada's leading retailers to share ideas for successful collaboration. Don't miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders. Meet Shoppers Drug Mart's new SVP marketing, Shelagh Stoneham as she address the retailer's latest shopper marketing initiatives and explains how your brand can benefit from getting involved. Advance Sign Up is Required To reserve a spot, you may sign up in advance by email: smfcustomercareshoppers@brunico.com Please also check availability onsite where you may join additional 30 Minutes With... sessions, on a first-come, first-served basis at the door. Unfortunately, retailers will not be permitted to attend these sessions.
Speaking
Shelagh Stoneham |
| 10:40 AM |
Networking Break
10:40 AM-10:55 AM |
| 11:00 AM |
How to win in Québec: Unilever and Bob share what works now
Arcadian Court 11:00 AM-12:00 PM Creating a shopper marketing program in Québec raises a complex set of challenges for brands and retailers alike. Discover how CPG giant, Unilever, works with Montréal-based Agence Bob and Québec retailers, Jean Coutu, Metro and IGA to create at least 30 annual campaigns for multiple brands including Dove, Axe, Hellman's, Knorr and Becel. You will learn:
Speaking
Dominic Prigent 
Clauderic St Amand 
Lynn Caiger 30 Minutes with a Retailer: Overwaitea Food Group
Loft 3/4/5 11:00 AM-11:30 AM Still wondering how you can work more closely with retailers? The Forum's exclusive track of retailer briefings is back and better than ever. In these intimate, interactive sessions, we invite manufacturers and agencies to join some of Canada's leading retailers to share ideas for successful collaboration. Don't miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders. Representing western Canadian retail, Dan Howe will discuss some of the shopper marketing initiatives that are driving success across Overwaitea's five banners, and he will share his strategy for building a win-win partnership with vendor sales and marketing organisations during the retailer's 100th year. Advance Sign Up is Required To reserve a spot, you may sign up in advance by email: smfcustomercareoverwaitea@brunico.com Please also check availability onsite where you may join additional 30 Minutes With... sessions, on a first-come, first-served basis at the door. Unfortunately, retailers will not be permitted to attend these sessions.
Speaking
Dan Howe |
| 12:00 PM |
Lunch
12:00 PM-1:00 PM Private VIP Lunch Hosted By: TC Media
Arcadian Studio 12:00 PM-1:00 PM Reaching shoppers through print and digital content creation Speaking
Brian Madan Luncheon Roundtables
Mezzanine 12:00 PM-1:00 PM Join an industry expert for an intimate round table luncheon discussion. Don't miss this chance to network, share ideas and discuss the issues that matter to you. Choose from a wide variety of table discussions, hosted by the expert of your choice. Sign-up will take place on site at registration desk, on a first-come, first-served basis. If sessions are full, please make your way to the session room 15 minutes before the scheduled start time and if there is an extra spot available, we will do our best to fit you in. Cynthia Hishon & Bobby Singh-Randhawa: Partnering with retailers Jeff Kaldahl: Enhancing digital shopper marketing with programmatic advertising Lana Novikova & Paul Rosa: Emotional Loyalty through Personalized Data and Insight Driven Communication Sheri Pearson: Why your shopper marketing dollars aren't working hard enough Jed Schneiderman: Mobile and its impact on the in-store shopping experience Speaking
Jeff Kaldahl 
Lana Novikova
Sheri Pearson 
Jed Schneiderman 
Paul Rosa 
Cynthia Hishon 
Bobby Singh-Randhawa |
| 1:00 PM |
Keynote: Omni-channel content creation: building a seamless brand voice across multiple platforms
Arcadian Court 1:00 PM-2:00 PM With the explosion of technology, shoppers are engaging with brands across multiple platforms, so creating a voice that bridges all channels gives retailers and manufacturers a significant edge. This session will kick off with winning strategies for adapting to the Omni-channel world and generating frictionless content to drive engagement, from guru, Suthamie Poologasingham. Scott Adel will follow by revealing how Montreal-based Frank & Oak has evolved from an online fashion start-up to a hip lifestyle brand with 1.6-million loyal customers across North America by building a seamless multi-platform voice, and he will share the latest shopper-centric strategies in-store and across all digital and mobile touch-points. Our speakers will close the session with a lively conversation. Speaking
Scott Adel 
Suthamie Poologasingham Winning in a Multicultural Landscape: Targeting Shoppers by Culture
Loft 3/4/5 1:00 PM-1:30 PM More than 250,000 immigrants arrive in Canada each year, having a profound impact on the retail landscape. Robin Brown will discuss what motivates different cultural groups when making purchase decisions in a variety of categories - from grocery, to automotive to telecoms - and will give tips for thriving in our multicultural retail-scape. Sharing examples from winning campaigns, Brown will explain how to create a shopper marketing plan that hits a home run with each diverse group. Brown leads the consumer insights and cultural markets groups at Toronto-based Environics Consumer Research. He is the author of the recently published book, Migration Nation: A Practical Guide To Doing Business In Globalized Canada. Speaking
Robin Brown |
| 2:00 PM |
The store of the future: What retail reinvention will mean for brands and shoppers
Arcadian Court 2:00 PM-2:45 PM As the retail landscape rapidly transforms, brands and retailers must prepare for a strategic regeneration to address the drivers of change that are making stores less relevant. Tim O'Connor, VP at Waltham, MA-based RetailNet Group, will take us on a provocative journey into the future as he shares his vision of brick and mortar stores of the next decade, and explains what the inevitable revolution of retail will mean for brands and shoppers. O'Connor is an industry analyst and strategist for leading retailers and manufacturers and he is practice leader of RNG's digital capability radar service that analyzes the technologies that are transforming retail. Speaking
Tim O'Connor 30 minutes with a Retailer: London Drugs
Loft 3/4/5 2:00 PM-2:30 PM Still wondering how you can work more closely with retailers? The Forum's exclusive track of retailer briefings is back and better than ever. In these intimate, interactive sessions, we invite manufacturers and agencies to join some of Canada's leading retailers to share ideas for successful collaboration. Don't miss this rare opportunity to have your questions answered and learn how your brand can benefit from strategic partnerships with these category leaders. David Thorpe will discuss the shopper marketing strategy of Western Canadian retailer, London Drugs, and he will shed light on how your brand can get involved in partner programs. Advance Sign Up is Required To reserve a spot, you may sign up in advance by email: smfcustomercarelondondrugs@brunico.com Please also check availability onsite where you may join additional 30 Minutes With... sessions, on a first-come, first-served basis at the door. Unfortunately, retailers will not be permitted to attend these sessions Speaking
David Thorpe |
| 2:45 PM |
Networking Break
2:45 PM-3:05 PM |
| 3:00 PM |
Canadian Tire: The Power of Partnerships
Arcadian Court 3:00 PM-3:25 PM Discover the strategy behind some of Canadian Tire's most successful partnership programs, including the creation of the first ever driveable ice truck which led to record sales for MotoMaster's Eliminator battery, and find out how a powerful partnership program for the retailer's Gas+ brand is creating a new venue for demo and sampling opportunities for multiple brand partners. Speaking
Bobby Singh-Randhawa
Cynthia Hishon |
| 3:25 PM |
Best In Class Shopper Marketing from Around the World
Arcadian Court 3:25 PM-4:25 PM What makes an outstanding shopper marketing program? To close the event, our panel of gurus will share their picks for the most impressive global work within a variety of different categories, and will explain why it works so well. You'll leave inspired by the best of the best. Speaking
Jason Dubroy 
Kris Matheson
Dan Howe 
Siew Tan |
| 4:25 PM |
That's a Wrap: Closing Comments and Re-Caps
Arcadian Court 4:25 PM-4:40 PM |