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Michelle Adams


Marketing Brainology

Adams is founder of Marketing Brainology, a consulting practice focused on translating consumer and shopper insights to marketing and corporate America; especially the latest findings from virtual shopping, behavioral science, & neuroScience. Working with PepsiCo the past 10 years, most recently as V.P. of customer strategy and shopper insights, she...more

Speaking at: Keynote: Connecting with the emotional shopper

Carm Allison

Vp Thought Leadership


Allison serves as VP of consumer insights for Nielsen Canada.  He is responsible for creating thought leadership reports, sharing his insights on consumer shopping, buying and media consumption behaviours and attitudes to provide CPG manufacturers and retailers with strategic visions to facilitate brand, category and retail sales growth. Allison is...more

Speaking at: Retailnado: how to prep for the next big disruptors

Nicole Bleiwas

VP Marketing Strategy & Insights

Canada Bread Company Limited

Bleiwas is the senior customer & shopper marketing Director at Canada Bread. In her role, Bleiwas is focused on championing a differentiated approach to shopper marketing across their retail channels & customers. She grounds this work on a foundation of analytics and then develops and implements execution plans, incorporating elements...more

Speaking at: Hits and misses in Quebec

John Bradley

Managing Partner

Yknot Strategic Solutions

After a 25-year career in brand marketing with Cadbury,Bradley is now a consultant and author. His first book, Cadbury’s Purple Reign, a case-study of the Cadbury brand from 1831-2007, was published in May 2008 to critical acclaim in many countries.

In July 2012 his third book, Store Wars: The Worldwide...more

Speaking at: Mindspace and shelfspace: Exploring the war between retailers and manufacturers

Robin Brown

VP, Insights & Advisory

Environics Research Group

Brown leads Environics' consumer insights and cultural markets groups. He has more than 20 years experience in UK, Asia and North America.

He has also leveraged his ten years of Asian research experience to develop a strong track record on conducting research into the needs of Canada's visible minority communities -...more

Speaking at: Getting it right with multicultural shoppers

Wes Brown

Vice President, Brand Marketing

Loblaw Companies Limited

Brown began his career with Loblaw over ten years ago and has held progressively senior roles in a variety of brand, communication, and marketing functional areas. His current responsibilities include managing the integration of control and national brand content in all national, seasonal, strategic, and experiential customer programs. 

Speaking at: Kraft & Loblaw: when two brands are better than one; Co-chairs' opening remarks; Co-chairs' kick-off comments; 30 minutes with a retailer: Loblaw

Chris Bryson

Founder & CEO


Bryson founded Unata in late 2010, realizing that the retail industry was on the cusp of a major digital change, heralded by mobile, cloud computing, and personalization / big data technology, which together could redefine the shopping experience. Bryson raised Unata’s venture capital funding, established a corporate partnership with Aimia,...more

Speaking at: Longo's Channels Mobile to Ramp Up ROI

Mark Campbell


VMG Cinematic


Campbell is the founding partner and CEO of VMG Cinematic, a Toronto based digital agency specializing in online video production and social media marketing. Working in collaboration with brands such as  FedEx, RIM, Harley Davidson, HP, and Warner Brothers, Mark has managed more than three hundred projects ranging from web TV shows...more


Denise Darroch

Brand Manager, U by Kotex®

Kimberly Clark Canada Inc

As Shopper Marketing Lead for the Walmart account at Kimberly-Clark Canada, Darroch leverages key shopper insights for brands such as Huggies®, Kleenex®, U by Kotex® and Cottonelle® to develop innovative customized retail programs.  Prior to joining KCC, she brought seven years' experience from Nestlé Canada in both shopper marketing and brand roles...more

Speaking at: How Huggies Helped Walmart Win New Moms

Jason Davies

Vice President, eCommerce

MasterCard Worldwide

Davies is responsible for the development of new technology platforms that are changing the way that Canadians pay online. His role at MasterCard Canada involves the development of eCommerce products and strategies that are leading the way in converged payment solutions. As we move into a world of device based...more

Speaking at: Tech demo: what's next @retail

Matthew Diamond


Hunter Straker

Diamond has been a force in the marketing industry since he first charged onto the scene nearly 20 years ago. He currently oversees the Canadian Hunter Straker Operation, as well as the consumer packaged goods (CPG) portfolio for Mosaic. He has been the driving force in shaping the vision for...more


Mike Dickoff

Associate Director of Sobeys & Ecommerce

Campbell Company of Canada

Dickoff began his career with Campbell’s in western Canada, living in Vancouver, and then later moving to the Calgary marketplace.  He has worked with western retailers in retail sales, account management and as western Canadian sales force...more

Speaking at: Western retail reinvention

Stephane Drouin

Vice President


For more than 20 years, Drouin has built a solid reputation as a retail marketing specialist and shopper marketing expert. Founder of SVM, an integrated shopper marketing agency based in Montreal and now part of Match Marketing Group, he is recognized for his depth of strategic thinking and knowledge of the...more

Speaking at: Hits and misses in Quebec

Sebastien Faure



There is no secret recipe to lasting in this industry. You have to know when to trust your gut feeling and head in the right direction, and that’s exactly what Fauré does best. In advertising terms, Fauré has been around for a little longer than 30 seconds. After cutting his...more

Speaking at: Hits and misses in Quebec

Rick Ferguson

VP, Knowledge Development


As vice-president, knowledge development for Aimia, Ferguson has overall responsibility for the development and dissemination of loyalty-marketing thought leadership, research and best practices for a global audience of loyalty marketers.

An acknowledged expert in the theory and practice of loyalty marketing, Ferguson has published numerous articles and white papers describing the...more

Speaking at: Keynote: Big Data and Mobile: how they're (really) revolutionizing retail ROI

Alyson Gausby

Head of Research

Microsoft Advertising

As Microsoft’s Canadian Consumer Insights Lead, Alyson is responsible for translating consumer intelligence into trends research to provide value for the Canadian marketplace.  Alyson has recently joined the Microsoft team after returning from the UK, where she served as Associate Director, brand & advertising research, with leading market research firm...more

Speaking at: Microsoft explores the shifting retail journey

Lisa Gorchinski

Director Brand Strategy

Calgary CoOperative Association Ltd

Gorchinski has proven experience in advertising and marketing related to the automotive, financial services, telecom and tourism industries. Her high quality strategic thinking and energetic style is appreciated by a broad spectrum of audiences from the C-Suite to store level staff.  In her current engagement as marketing director with Calgary...more

Speaking at: Western retail reinvention

Michael Harris

Managing Partner

Match Shoplab

Harris is the Managing Partner of Match Shoplab, the science, insights and innovation practice within the Match Marketing Group.  Prior to creating and developing this new and unique...more


Dan Howe

Chief Marketing Officer

Overwaitea Food Group

Howe has been working for over 20 years in the CPG and retail industry. Having worked in both research, category management and marketing, he brings a wide perspective to his role at Overwaitea Food Group.  Dan is responsible for marketing for Overwaitea’s five banners (Save-On-Foods, Price Smart, Coopers , Overwaitea, Urban Fair),...more

Speaking at: LUNCHEON ROUNDTABLES; Western retail reinvention; 30 Minutes With a Retailer: Overwaitea

Jesse Jones

President & Chief Innovation Officer

TEN81 Lifestyle Inc

“Your passion can be your life’s work.” As an innovator, brand builder, cultural architect, public speaker, host and overall Influencer, Jones lives by these words. He has made it his mission to help others tap into their own passions and actualize their dreams through their careers.

As founder of TEN81 Lifestyle Inc., Jones helps...more

Speaking at: What millennials want: the next generation of shopping

Mary Kelly

EVP, Chief Merchandising Officer

Rexall Pharma Plus

Speaking at: 30 Minutes With a Retailer: Rexall

Ken Kuschei

Director, Consumer Insight


As the Director of Consumer Insights, Kuschei is focused on growing and nurturing Longo’s Thank You Rewards loyalty program.  Working for a regional grocer that competes against industry giants, Kuschei leverages the knowledge gained at LoyaltyOne (Senior Manager - Advanced Analytics, Consultant - LoyaltyOne Consulting)...more

Speaking at: Longo's Channels Mobile to Ramp Up ROI

Diana Lucaci

Founder, CEO

True Impact Marketing

Diana Lucaci is the Founder of True Impact Marketing, an agile Consumer Neuroscience research firm serving major retail, CPG and advertising companies. Diana is a Top 30 under Thirty (Marketing Magazine, 2013), and a Chair of the Neuromarketing Science & Business Association (NMSBA), the main global...more


Kevin Lund

Chief Brand Officer

Perennial Design


Lund has spent 25 years influencing and creating moments of connectivity between consumers and concepts. He oversees a team of experienced specialists who use their intimate and extensive knowledge of global retailing to create solutions that help specialty and mass merchant clients differentiate themselves in...more


Melissa Martin McGraw

Shopper Marketing Consultant

Melissa Martin

After 17 years at Kraft/ Mondelez Canada, with the last 7 years as the former shopper marketing director, Martin is a well-poised shopper marketing expert, a leading voice and visionary within the industry. Martin began her career at Kraft in the role of product assistant in 1997.  She progressed through several senior positions...more

Speaking at: Hits and misses in Quebec

Kris Matheson

Founder and President

Olson Canada

Imagine leaving a role in sales and marketing at Ferrari to go work for a corrugated display and merchandising company long before the advent of what we know as Shopper Marketing today. That is exactly what Matheson did ten years ago.

Speaking at: Connectivity & wearable tech on the path to purchase

Kelly McCarten



A dynamic senior marketing executive, McCarten has over 20 years experience in both client and agency side.   For 10 years she worked at Coca-Cola and led their retail business division and was ranked #1 for shopper marketing across the country from leading retailers.  Throughout her career McCarten has had the pleasure of...more


John McCullagh

Account Supervisor

Geometry Global

McCullagh was born and raised in England and moved to the U.S. to continue his education, where he later joined Geometry Global. He has spent the last seven years partnering with his main client, Kimberly-Clark, to bring shopper marketing programs to life at a wide range of U.S. channels and retailers.  In...more

Speaking at: How Huggies Helped Walmart Win New Moms

Robert McEvoy

Shopper Insight Manager

Mondelez Canada Inc.

McEvoy began his career at Canadian Tire, where he gained experience in the Marketing, Advertising and Buying departments of the mass retailer. He then made the jump to the CPG vendor side at PepsiCo where he held a number of positions in category management, customer management and trade-marketing.

Prior to joining Kraft/Mondelez, McEvoy...more

Speaking at: VR tech puts shopper marketing plans to the test

Nancy Modrcin

Partner, Global Strategy Lead

Metro Ontario Inc.

Modrcin joined Metro Inc. as senior director, marketing in January 2012. In this role she is accountable for brand strategy, advertising, shopper marketing, consumer promotions, PR & in-store experience, as well as building integrated marketing solutions for the Ontario market in conjunction with the loyalty and digital teams. Prior to...more

Speaking at: 30 minutes with a retailer: Metro Inc.

Mike Moussallem


TNS Canada

Moussallem began his career with Nielsen, where he was exposed to numerous projects across a number of different clients. From there, he made the move to the client-side, holding a number of different positions at PepsiCo and Kraft, within shopper insights, category management, and loyalty analytics. Prior to joining TNS, he led the...more

Speaking at: VR tech puts shopper marketing plans to the test

Kaezad Nallaseth

Vice President, Business Unit Director

Tribal Worldwide- Toronto

Nallaseth is a VP, Business Unit Director at the Toronto office of Tribal Worldwide-Toronto, where he works on the Canadian Tire account. Most recently his leadership on the business helped Canadian Tire redevelop their printed catalogue into an award-winning digital format. In 2012 Nallaseth also...more

Speaking at: Canadian Tire in the Digital Realm

Gino Plevano

Vice-President Marketing

Metro Inc

Plevano joined Metro in August 2012 with a mandate to spearhead Metro’s digital effort.  Since his arrival, he has been instrumental in the delivery of Metro’s new digital eco-system,  with a completely revamped website and a new mobile application. Before joining Metro, Plevano was vice-president, digital at SunMedia, the largest newspaper publisher...more

Speaking at: 30 minutes with a retailer: Metro Inc.

Rosie Riolino-Serpa

AVP, Digital Marketing, Merchandising & Gift Card

Canadian Tire Corporation Limited

In her role as AVP Digital at Canadian Tire, Riolino-Serpa is responsible for managing, maintaining, developing and improving the usability standards for the company’s integrated digital channel

This includes promoting the Web site as a highly-visible and practical research channel, showcasing customer friendly mobile apps and allowing social to listen and...more

Speaking at: Canadian Tire in the Digital Realm

Martin Rydlo


Influence Marketing

A true entrepreneur at the core, Rydlo has spent the last eighteen years immersed in the world of shopper marketing and consumer insights. His focus at Influence Marketing is ensuring strong insights act as a foundation for all ideas. As such, he manages the agency’s...more


Jennifer Salter

Director, Shopper Marketing

Kraft Foods Group

Since joining Kraft Canada in 1996, Salter has held a wide variety of sales and marketing positions within both the retail & away-from-home divisions of Kraft, including key account management, category management, brand marketing and customer and shopper marketing. She has been instrumental in leveraging Kraft brand equity and alternate...more

Speaking at: Kraft & Loblaw: when two brands are better than one; Co-chairs' opening remarks; Co-chairs' kick-off comments

Jed Schneiderman

EVP, Marketing and Growth

Tapped Mobile

Schneiderman is a proven leader in the traditional and new media space with expertise in digital marketing, mobile marketing, brand marketing, and loyalty and permission based marketing. He is a proven marketer who loves to build and grow businesses.

Schneiderman is president and co-founder Tapped Mobile, Canada’s leading mobile marketing company. Tapped specializes...more


David Sharpe


6Degrees Integrated Communications

Sharpe is a founding partner of one of Canada’s most successful marketing agencies; 6degrees Integrated Communications. 6dgerees’ longstanding client relationships with some of Canada’s top packaged goods companies has earned that agency the enviable status of ‘trusted advisor’ and as...more


Stacey Tozer

Marketing Director



Kit Yarrow, Ph.D.

Chair, Department of Psychology

Golden Gate University

 Yarrow is a consumer psychologist, professor, consultant and speaker. She is author of the forthcoming, Decoding the new consumer mind: How and why we shop and buy (Jossey-Bass/Wiley, 2014), and Gen buy: How tweens, teens and twenty-somethings are revolutionizing retail (Jossey-Bass/Wiley, 2009).  Yarrow’s home base is Golden Gate University in San...more

Speaking at: Keynote: Decoding the new shopper mind

Jennifer Zedic

Senior Director Marketing & Advertising

Rexall Pharma Plus

Speaking at: 30 Minutes With a Retailer: Rexall

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