VP, Knowledge Development
As vice-president, knowledge development for Aimia, Ferguson has overall responsibility for the development and dissemination of loyalty-marketing thought leadership, research and best practices for a global audience of loyalty marketers.
An acknowledged expert in the theory and practice of loyalty marketing, Ferguson has published numerous articles and white papers describing the characteristics of marketing programs which seek to change customer behaviour. He has consulted for Fortune 500 clients including American Express, Procter & Gamble and Visa Inc.
Ferguson is frequently called on by the media to comment or contribute to stories on the current state of and outlook for the loyalty industry. He has been quoted as a loyalty expert in various prominent publications, including the Wall Street Journal, New York Times, USA Today, MSNBC, the Globe and Mail, the UK Guardian, Fast Company and Advertising Age. He has also served as a contributor to The Journal of Consumer Marketing and has written monthly columns for NACS magazine and Chief Marketer.
Ferguson has been a keynote or featured speaker at many industry conferences, including Card Forum, the DMA Annual, Eye for Travel, FTMA, Loyalty World, and NACS. He has also delivered educational workshops and webinars on the principles, practices and technologies of loyalty marketing in Australia, Canada, Chile, China, Germany, India, Malaysia, New Zealand, Singapore, South Africa, the United Kingdom, and the United States.
Speaking at: Keynote: Big Data and Mobile: how they're (really) revolutionizing retail ROI