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Advisory Board Co-Chairs

Wes Brown

Vice President, Brand Marketing, Loblaw Companies Limited

Brown began his career with Loblaw over ten years ago and has held progressively senior roles in a variety of brand, communication, and marketing functional areas. His current responsibilities include managing the integration of control and national brand content in all national, seasonal, strategic, and experiential customer programs. 

Speaking at: Co-chairs' opening remarks,Co-chairs' kick-off comments,Kraft & Loblaw: when two brands are better than one,30 minutes with a retailer: Loblaw

Jennifer Salter

Director, Shopper Marketing, Kraft Foods Group

Since joining Kraft Canada in 1996, Salter has held a wide variety of sales and marketing positions within both the retail & away-from-home divisions of Kraft, including key account management, category management, brand marketing and customer and shopper marketing. She has been instrumental in leveraging Kraft brand equity and alternate...Click here for more

Speaking at: Co-chairs' opening remarks,Co-chairs' kick-off comments,Kraft & Loblaw: when two brands are better than one

Advisory Board Members

Nicole Bleiwas

VP Marketing Strategy & Insights, Canada Bread Company Limited

Bleiwas is the senior customer & shopper marketing Director at Canada Bread. In her role, Bleiwas is focused on championing a differentiated approach to shopper marketing across their retail channels & customers. She grounds this work on a foundation of analytics and then develops and implements execution plans, incorporating elements...Click here for more

Speaking at: Hits and misses in Quebec

Tony Chapman

Partner & CEO, Capital C

Mark Childs

Chief Marketing Officer, Samsung Canada

Jason Dubroy

Senior Vice President, Commerce and Experience, ShopperDDB

Dubroy is one of Canada's most prominent shopper marketing experts. He leads the shopper marketing practice at DDB Canada, the most creatively acclaimed, internationally recognized marketing communications agency in Canada. He helped found the Shopper Marketing Forum in 2010 and was its co-chair in 2011. He began his career in...Click here for more

James Fraser

Sr. Vice President, Hunter Straker

Fraser has been a thought leader in the retail/shopper marketing space for over 15 years. A partner at Hunter Straker, Fraser leads the industry with intimate knowledge of the retail environment and a unique process that yields a proprietary output called Purchase Design. Prior to joining Hunter Straker, he was...Click here for more

Tony Matta

Chief Marketing Officer, Kraft Canada Inc

Greg McDonald

Managing Director, Match Marketing Group

McDonald is the vice president of shopper strategy and business development for Match Marketing Group (MMG), and works out of the Match MG North American headquarters in Toronto, Canada. McDonald began his career in sales at Coca-Cola Enterprises before moving to MARS Inc. where he held senior roles in both...Click here for more

Jason McDonell

President, Pepsico Foods Canada

McDonell has over 17 years’ experience in sales & marketing. He has spent 14 years with Frito Lay in Canada and the U.S. in brand marketing, shopper marketing and customer management.

During his time in Canada, McDonell worked in brand marketing on Doritos, Lay’s and shopper marketing (mass, club and grocery)....Click here for more

Steve Mykolyn

Partner, TAXI

Laura Panetta

Director Marketing and Trade Marketing, ConAgra Foods Canada

Panetta has over 12 years of CPG marketing and sales experience.  She is currently leading the shopper marketing team at ConAgra Foods where she is responsible for driving the vision and strategy.  Prior to joining ConAgra, Panetta led the development of the shopper marketing function at Novartis Consumer Health.  She...Click here for more

Lauren Richards

Principal, Pollin8

Nicole Rocheleau

Director Marketing, Energizer Canada Inc

Rocheleau is a passionate marketer with a wide variety of experience including agency, shopper and brand marketing and packaged goods sales. As category insights & shopper marketing manager at Energizer Canada, she leads the development and integration of its shopper marketing capabilities, leveraging her previous experience as group shopper marketing...Click here for more

Angela Scardillo

SVP Marketing Store Design and Customer Experience, Best Buy Canada Ltd.

Joining Best Buy Canada as the Vice President of Marketing & Communications, Scardillo brings more than 18 years of experience from a variety of facets in the marketing industry. Spending the first half of her career specializing in teen and family marketing, Scardillo has been the force behind the development...Click here for more

Frank Scorpiniti

CEO, Rexall Pharma Plus

Scorpiniti is the chief executive officer of Katz Group Canada Ltd. An accomplished leader in retail pharmacy, Scorpiniti has over 20 years experience in North American chain drug retail.

He was appointed to his current role in February 2012. Scorpiniti joined Katz Group in April 2011 as CEO. Prior to Katz Group, Scorpiniti...Click here for more

Senior Advisor, Target Canada

As head of marketing for Target Canada, Zufferli is responsible for introducing Canadians to Target’s Expect More. Pay Less brand promise, and oversees events, brand, category marketing, digital, media and guest insights. Since joining Target in 2012 Zufferli has managed several highly successful campaigns. In spring 2013 she launched Target...Click here for more

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