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Diana Lucaci

Founder, CEO

True Impact Marketing

Diana Lucaci is the Founder of True Impact Marketing, an agile Consumer Neuroscience research firm serving major retail, CPG and advertising companies. Diana is a Top 30 under Thirty (Marketing Magazine, 2013), and a Chair of the Neuromarketing Science & Business Association (NMSBA), the main global neuromarketing organization.

In addition to her Neuroscience education from the University of Toronto, Diana brings a decade of Marketing Communication expertise, translating shopper insights into actionable strategies for Bell Canada, Microsoft VARs, etc. Today, she leads Canada's most established neuromarketing agency in offering its clients a competitive advantage in the marketplace. Learn more at


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