You are not currently viewing the most recent Shopper Marketing. Go to Shopper Marketing 2021.

Matthew Diamond


Hunter Straker

Diamond has been a force in the marketing industry since he first charged onto the scene nearly 20 years ago. He currently oversees the Canadian Hunter Straker Operation, as well as the consumer packaged goods (CPG) portfolio for Mosaic. He has been the driving force in shaping the vision for Hunter Straker, North America’s only purchase design™ agency. In his role, Diamond provides clients with award-winning solutions that connect shopper behaviour to sales growth.
Diamond was recognized by Marketing Magazine as one of the 12 “Ones to Watch,” honouring Canada’s up and coming marketers. He is the current president of CAPMA, Canadian Agencies Practicing Marketing Activation and sits on the Board of Governors for the Institute of Communication Agencies (ICA). Diamond has been a frequent guest of TSN’s Off the Record TV Show, has been a guest lecturer at several prominent business schools across North America, delivered dozens of keynotes at industry conferences, and has authored many articles for Strategy, Marketing and Applied Arts magazines.
 Previously a partner at Capital C, one of Canada’s premier full service agencies, Diamond played an instrumental role driving business development and helping Capital C grow nearly 10 fold over his tenure. Highlights during his time at Capital C include: being named Agency of the Year in 2005 as well as playing the lead role in the creation of the sell-in for Kraft’s Search for Hockeyville to the NHL, NHLPA, CBC and HNIC. Matthew graduated from the Richard Ivey School of Business, and moved directly into a Product/Brand Management Role with Kraft Canada. After nearly three and a half years, he championed his experience in sports promotions into a role as a Corporate Marketing Manager with the NHLPA (National Hockey League Players’ Association). He created many successful programs, including the Labatt Blue Pick-Up Cup, a series broadcast during Hockey Night in Canada.


Presented By

strategy logo

match logo

Gold Sponsor

Shopper DDB

TC Media

Silver Sponsor

Shopper DDB