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Kraft & Loblaw: when two brands are better than one

Tuesday, March 4, 2014
1:10 PM - 1:40 PM

Successful shopper marketing evolves out of close collaboration between retailers and manufacturers. Made in Quebec is a great example of how to make it work for both parties.

By deconstructing some of their biggest shopper marketing programs, Jennifer Salter and Wes Brown explain how Kraft and Loblaw joined forces to build a powerful, strategic CPG/retailer partnership for the long-term, driving ROI and boosting loyalty for both brands, including the highly successful Made in Quebec.


Wes Brown
Vice President, Brand Marketing
Loblaw Companies Limited

Jennifer Salter
Director, Shopper Marketing
Kraft Foods Group

Presented By

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Gold Sponsor

Shopper DDB

TC Media

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