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Western retail reinvention

Monday, March 3, 2014
3:10 PM - 3:55 PM

Competing with national retail giants is challenging for local retailers with smaller marketing budgets, so innovation is critical. Two of Western Canada's key retailers are tackling that ongoing battle with new initiatives: Overwaitea Food Group's Dan Howe will highlight innovative in-store programs at the group's new Calgary stores; while Lisa Gorchinski will focus on partnership programs that have driven success for Calgary Co-op.

 And bringing a brand POV to the table, Campbell’s senior shopper marketing manager Mike Dickoff will lead discussion on the overall challenges and opportunities for brands and retailers in western provinces.


Mike Dickoff
Associate Director of Sobeys & Ecommerce
Campbell Company of Canada


Lisa Gorchinski
Director Brand Strategy
Calgary CoOperative Association Ltd

Dan Howe
Chief Marketing Officer
Overwaitea Food Group

Presented By

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Gold Sponsor

Shopper DDB

TC Media

Silver Sponsor

Shopper DDB