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When retailers and manufacturers align their shopper strategies and customize programs based on shared objectives, both parties win. That was certainly the case with the Huggies baby room by design microsite, a unique collaboration that helped Walmart with its goal of building loyalty with first-time moms. Denise Darroch, Kimberly Clark's field shopper marketing manager, and John McCullagh, from agency partner Geometry Global, will dissect the campaign from its conception through execution, and share how it drove loyalty and sales for two powerhouse brands.
Brand Manager, U by Kotex®
Kimberly Clark Canada Inc