Tuesday, March 4, 2014
10:45 AM - 11:45 AM
TORONTO I+II

The Quebec marketplace presents many challenges for shopper marketers. In adapting a national campaign or creating a program specifically for Quebec, the language and cultural differences must be considered.

Our panelists, from leading brands and agencies, will share examples of programs that scored - and some that flopped - in Quebec, and they will discuss the challenges and opportunities of reaching this unique market