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Hits and misses in Quebec
Tuesday, March 4, 2014
10:45 AM - 11:45 AM
The Quebec marketplace presents many challenges for shopper marketers. In adapting a national campaign or creating a program specifically for Quebec, the language and cultural differences must be considered.
Our panelists, from leading brands and agencies, will share examples of programs that scored - and some that flopped - in Quebec, and they will discuss the challenges and opportunities of reaching this unique market
Melissa Martin McGraw
Shopper Marketing Consultant
VP Marketing Strategy & Insights
Canada Bread Company Limited