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Tuesday, April 19
| 8:00 AM |
Registration & Continental Breakfast
8:00 AM-9:00 AM |
| 9:00 AM |
Co-chairs' Opening Remarks
Court 9:00 AM-9:15 AM Speaking
Jennifer Hayes 
Susan Irving |
| 9:15 AM |
From boom to bust: the economy, consumers and you
Court 9:15 AM-10:00 AM We continue to deal with uncertain and uninspiring economic conditions. The declining Canadian dollar has resulted in inflationary pressures across the store and regional economic shifts have resulted in consumers changing their buying behaviours, which will define retail trends for the balance of 2016. Nielsen’s Carman Allison kicks off the day with an overview of how retail dollar growth is expected to grow – and at what cost. Speaking
Carm Allison |
| 10:00 AM |
Retail Reinvention
Court 10:00 AM-10:45 AM What will the future of retail look like? IGD’s Stewart Samuel has spent years analyzing the strategies of leading grocers and shares how retailers are starting to think about the store of the future and the changes we are already seeing. While the focus is on grocery stores, a range of new formats will be explored. Speaking
Stewart Samuel |
| 10:45 AM |
Networking Break
10:45 AM-11:00 AM |
| 11:00 AM |
The Social Media Trifecta
Court 11:00 AM-11:45 AM To make the most of your brand’s online profile, you need to master the big three platforms – Google, Facebook and Twitter. For the first time we bring all three digital players to the Forum stage to reveal the latest research, share insights into consumer behaviour and shed light on how new developments in social media impact shopping and how brands and retailers can win in the online world. Speaking
Jamie Michaels 
Nancy McConnell
Susan Irving 
Alison Leung |
| 11:45 AM |
Omnichannel: The retail network of the future
Court 11:45 AM-12:15 PM Retailers are being challenged to meet the demands of complex, highly informed consumers, collect and analyze a flood of data, and deliver seamlessly across a multitude of channels to ensure a differentiating brand experience and win in a hyper competitive environment. Deloitte’s most sought after mind in retail, National Retail and OmniChannel Leader, Jennifer Lee, will lead the session as we explore the new role of the store, ‘everywhere analytics’ and the retail network of the future. Speaking
Jennifer Lee 30 minutes with a retailer: Frederick Lecoq, Sport Chek
Loft 11:45 AM-12:15 PM Join Frederick Lecoq to learn more about Canada’s largest sport retailer’s focus. *Advance sign-up is required. Please email smfsportchek@brunico.com and include your name, title, and company. This session is not open to competing retailers. Speaking
Fred Lecoq |
| 12:15 PM |
Lunch
12:15 PM-1:15 PM Luncheon Roundtables
Mezzanine 12:15 PM-1:15 PM Join an industry expert for an intimate round table luncheon discussion. Don't miss this chance to network, share ideas and discuss the issues that matter to you. Choose from a wide variety of table discussions, hosted by the expert of your choice. Sign-up will take place on site at registration desk, on a first-come, first-served basis. If sessions are full, please make your way to the session room 15 minutes before the scheduled start time and if there is an extra spot available, we will do our best to fit you in. Wes Brown, Senior director brand marketing retail, Loblaw: Meaningful Sales – Purpose Driven Marketing & Communications in Retail Nancy McConnell, Head of Industry, Consumer Packaged Goods, Google: The future of shopper marketing Jamie Michaels, Head of Brand Strategy, Twitter Canada: Shopping in the moment: How to win in real time Doug Norris, Senior Vice President and Chief Demogrpaher, Environics Analytics: How marketers can do to better in a demographic landscape driven by an aging population and increasing cultural diversity? Stewart Samuel, Program Director, IGD Services Canada: The advance of hard discount retailers (e.g. Aldi and Lidl) Speaking
Wes Brown
Jamie Michaels
Stewart Samuel 
Doug Norris
Nancy McConnell |
| 1:15 PM |
Decoding the New Demo
Court 1:15 PM-1:45 PM This May marks the start of the 2016 Canadian Census, which will produce a completely new demographic “selfie” of the Canadian population beginning in the spring of 2017. But we can spare you the suspense. In this session, Dr. Doug Norris, one of Canada’s most authoritative demographic experts, will bring the census numbers to life, paying special attention to the two largest demographic cohorts – Millennials and Boomers – and exploring how companies can thrive in the changing demographic landscape. Speaking
Doug Norris 30 Minutes with a retailer: TJ Flood, Canadian Tire
Loft 1:15 PM-1:45 PM TJ Flood shares his insight into “Canada’s Store”, and their upcoming priorities. *Advance sign-up is required. Please email smfcanadiantire@brunico.com and include your name, title, and company. This session is not open to competing retailers. Speaking
TJ Flood |
| 1:45 PM |
Sport Chek: The digital transformation
Court 1:45 PM-2:15 PM For the last three years, Sport Chek has been on a journey, shifting from the house of sport to the home of sport. With competition one click away, the company has been at the forefront of recognizing that retail needs to redesign and personalize the customer experience at every brand touchpoint. Learn from Frederick Lecoq as he takes you inside Sport Chek’s digital transformation and discusses its five key enablers – rich content, real time, mass personalization, data readiness and martech. Speaking
Fred Lecoq |
| 2:15 PM |
Networking Break
2:15 PM-2:30 PM |
| 2:30 PM |
Canadian Tire: The digital shopping ecosystem
Court 2:30 PM-3:00 PM No one knows life in Canada quite like Canadian Tire, and thanks to big data and analytics, the omni-channel retailer has remained on the offence and knows more about their customers than ever before. From store level to online and web analytics, as well as the retailer’s recently evolved loyalty and Tested for Life in Canada programs, the brand is capturing data from all angles and garnering valuable insights. Listen as TJ Flood discusses how the retailer is turning insight into action and revolutionizing the retail experience by introducing a digital shopping ecosystem for Canadians. Speaking
TJ Flood |
| 3:00 PM |
The customized experience
Court 3:00 PM-3:45 PM Loblaw may be the largest food retailer in the country, but its knack for customizing the shopper experience has translated into loyal customers who feel right at home at their local store. Its successful PC Plus loyalty program has been built on catering to each individual user based on their shopping behaviour. And this customized approach has laddered up to the store level, where each Loblaws location is tailored to the wants and needs of its neighbourhood – from cooking classes to cheese walls. Loblaw’s Wes Brown will talk about how the company has been winning through customization and how it’s impacted the way it communicates with its customers, as well as what’s next for the brand. Speaking
Wes Brown |
| 3:45 PM |
Closing Remarks
Court 3:45 PM-4:00 PM Speaking
Jennifer Hayes
Susan Irving |
| 4:00 PM |
Strategy's 4th Annual Shopper Innovation Awards
Loft 4:00 PM-5:00 PM Join us to see all the programs, plans and partnerships that embody the best new thinking in Canada’s shopper marketing industry. Speaking
Erica Miechowsky |
| 5:00 PM |
Post Award Cocktails
5:00 PM-6:00 PM |
Wednesday, April 20
| 8:00 AM |
Registration & Continental Breakfast
8:00 AM-9:00 AM |
| 9:00 AM |
Co-chairs' Opening Remarks
Court 9:00 AM-9:15 AM Speaking
Jennifer Hayes
Susan Irving |
| 9:15 AM |
Keynote: Sometimes the long view gets sidetracked by shiny things
Court 9:15 AM-10:00 AM IMI’s Don Mayo now and the year ahead will help weed out the distractions by demonstrating the imperatives of dealing with ‘fact’ not fear or hype to succeed in the year ahead. Mayo gives us five things to stop doing, five things to start, five things to ignore and two things to focus on to drive profits. Speaking
Don Mayo |
| 10:00 AM |
Championing a social cause to drive sales
Court 10:00 AM-10:30 AM Is it possible to change the world for the better and drive product sales at the same time? Yes. It is. In this session, General Mills marketing director Emma Eriksson, who headed up the Honey Nut Cheerios Bring Back the Bees campaign, and Unilever’s Shagufta Hooda, who leads Ben & Jerry’s efforts to combat climate change, share how to create buzz both on and off shelves in Canada, and how to most effectively leverage your social purpose marketing in the aisles. Speaking
Matthew Diamond 
Emma Eriksson 
Shagufta Hooda Is your brand experience ready for the fifth dimension?
Loft 10:00 AM-10:30 AM The world is witnessing the emergence of a massive trend that will influence how we create meaningful customer experiences and impact how consumers engage with brands. This trend is the rise of fifth dimension design that creates immersive experiences through the use of virtual goggles and new projection devices. Understanding how to drive unique, immersive, branded user experiences will be critical for gaining market share and growth. Jean-Pierre Lacroix will look at types of immersive experiences and five factors you need to consider when creating them. Speaking
Jean-Pierre Lacroix |
| 10:30 AM |
Networking Break
10:30 AM-10:45 AM |
| 10:45 AM |
Market Moment
Court 10:45 AM-11:30 AM Market Moments is one of the largest vendor-integrated campaigns of the year, featuring Coke, General Mills, Kraft and Mondelez among others. This session shares topline learnings from the program and via an interactive Q&A session helps the audience understand what it took to make this a collaborative success for the retailer, the vendors, the store employees and the Loblaw Shopper. Speaking
Richard Behrman 
Jacquelyn Langdon 
Michelle Corsbie
Wes Brown |
| 11:30 AM |
Multicultural strategies
Court 11:30 AM-12:00 PM It is widely known that Canada’s foreign born and multicultural consumer segments represent a key growth opportunity for brands and retailers. It is less widely know how to execute to capture that opportunity. Robin will walk through the key issues surrounding developing an effective Canadian multicultural strategy as well as show some best in class examples. Speaking
Robin Brown 30 minutes with a retailer: Aaron Lee, Dollar Tree Canada
Loft 11:30 AM-12:00 PM Meet Dollar Tree Canada’s Aaron Lee as he addresses who the discount retailer’s customer is and how to grow your business to include this booming segment. *Advance sign-up is required. Please email smfdollartree@brunico.com and include your name, title, and company. This session is not open to competing retailers. Speaking
Aaron Lee |
| 12:00 PM |
Lunch
12:00 PM-1:00 PM Luncheon Roundtables
Mezzanine 12:00 PM-1:00 PM Join an industry expert for an intimate round table luncheon discussion. Don't miss this chance to network, share ideas and discuss the issues that matter to you. Choose from a wide variety of table discussions, hosted by the expert of your choice. Sign-up will take place on site at registration desk, on a first-come, first-served basis. If sessions are full, please make your way to the session room 15 minutes before the scheduled start time and if there is an extra spot available, we will do our best to fit you in. Robin Brown, VP, Insights & Advisory, Deloitte Strategic Analytics and Modelling: Are Canadian retailers ready for omnichannel David Ciancio, Senior Customer Strategist, dunnhumby: What loyalty programs need to do today to rise above the crowd Jean-Pierre Lacroix, President, Shikatani Lacroix: The role of immersive in building brand affinity and engagement. Aaron Lee, Category Manager, Dollar Tree Canada: How to expand your business into the discount dollar channel Don Mayo, Managing Partner, IMI International: Driving Sales / Share / ROI through Shopper Marketing Speaking
David Ciancio
Don Mayo
Jean-Pierre Lacroix
Robin Brown
Aaron Lee |
| 1:00 PM |
Marketing to Millennials: Building Deeper Connections
Court 1:00 PM-1:30 PM So many brands today are trying to target the millennial shopper, but how well do we really know them? Be the first to hear Mintel’s proprietary research on how millennials feel impacted by economic conditions, their spending priorities and the shopping and spending differences within this varied demo. This session will explore some of the defining characteristics of millennials and the implications on effectively connecting with them. Speaking
Carol Wong-Li 30 minutes with a retailer: Wes Brown, Loblaws
Loft 1:00 PM-1:30 PM Wes Brown is back to discuss the shopper marketing initiatives and collaborations that help fuel his retail brand’s love of food. *Advance sign-up is required. Please email smfloblaw@brunico.com and include your name, title, and company. This session is not open to competing retailers. Speaking
Wes Brown |
| 1:30 PM |
Winning in Quebec
Court 1:30 PM-2:30 PM We all know Quebec is a unique microcosm with its own culture, shopping behaviours and challenges. This session will examine two cases – one brand from English Canada attempting to make headway in Quebec, and an established Quebec brand taking learnings from its home market and applying them to the rest of the country. Leon’s Andrea Graham, along with Jeff MacEachern and Pascal De Decker from Taxi, will share how they tapped unique local insights to spur awareness for the brand’s expansion in Quebec. On the flip side, Lg2’s Claude Auchu and Marc-André Fafard will delve into Quebec based Natrel’s Milk Bar success. In addition to these Shopper Innovation Awards finalists, the panel will dive into a bigger picture discussion of what can work across Canada and also resonate in Quebec – and guidance on where and when marketers should consider customizing programs for maximum ROI. Speaking
Pascal De Decker 
Josh Kolm 
Claude Auchu 
Andrea Graham 
Marc-Andre Fafard 
Jeff MacEachern |
| 2:15 PM |
Trends in big data to improve the shopping experience
Court 2:15 PM-2:45 PM Going beyond the use of big transactional data to personalize CRM, this discussion explores how to harness the gifts of connected shopper data to improve shoppers’ experience in-store, where it matters most. dunnhumby’s David Ciancio shares a new model for essential shopper data elements, along with its application for the “four P’s” of marketing and for emerging trends in store localization. Speaking
David Ciancio |
| 2:45 PM |
Closing Remarks
Court 2:45 PM-3:00 PM Speaking
Jennifer Hayes
Susan Irving |