Monday, May 8
8:30 AM |
Registration and networking breakfastEpic |
9:25 AM |
Co-chairs opening remarksEpic Hall |
9:30 AM |
Opening keynote, TBAEpic Hall |
10:15 AM |
How to win consumers tomorrow? Understand their behaviour today.Epic Hall From the pandemic to inflation to pending recession, the last handful of years have dominated the shopper scene with plenty of reasons to freak out. IMI's Don Mayo will unpack consumer realities and motivations as they pertain to how and why people buy. This will include a lens through North America and Canada – from pre pandemic through 2023, and looks forward into the next 18 months. This session is driven by data from more than 1.5 million consumer interviews since 2020, including fresh insights from 2023, and will also provide a summary of 50-plus brand case studies and guidance on what's working and what to avoid when it comes to driving ROI in 2023/24. Featuring:
Don Mayo |
11:10 AM |
30 mins with a retailer: Sobeys (Epic)Epic Hall 30 mins with a retailer: Metro (breakout)Novella |
11:40 AM |
Travel timeEpic Hall |
11:45 AM |
Session TBAEpic Hall |
12:15 PM |
Networking lunchPrologue |
1:15 PM |
NeilsenIQ: The changing climate of sustainabilityEpic Hall The green revolution we've been waiting for has been slow to materialize. But this is about to change. Consumers want "sustainability" to be the new business baseline. Three emerging drivers are creating an outlook of rapid change across the next 5-10 years that will force companies to transform and commit to real sustainable business models. This session, led by Nielsen's Nick Gibson, will also explore the ways consumer sentiment around sustainability is becoming a new foundational baseline in their decision-making and how retailers and brands have a role to play. Featuring:
Nick Gibson |
1:45 PM |
What's driving R&D from health trends to changing demos, to sustainable packaging, what's driving change in product dev and innovation?Epic Hall |
2:45 PM |
Travel timeEpic Hall |
2:50 PM |
30 mins with a retailer: Walmart (Epic)Epic Hall Changing demographics. Changing strategies. (breakout)Novella Canadian demographics are changing dramatically, neighbourhood by neighbourhood. There are new opportunities for manufacturers and retailers alike as immigration targets increase, Gen Z transitions into adulthood, and seniors become one of the largest consumer segments in the country. In this breakout session, Rupen Seoni, the Chief Revenue Officer at Environics Analytics, will share real-world examples of how brands and retailers can leverage data to stay ahead of major population shifts and meet the demands of a changing consumer market. Featuring:
Rupen Seoni |
3:20 PM |
Networking breakPrologue |
3:35 PM |
What's in it for me? A frank discussion with RMNs on their valueEpic Hall CPG companies spend as much as 25% of gross sales on trade spend – more than they spend on digital advertising in general. As a result, advertisers want to know they're getting bang for their buck. Join OMD's Cathy Collier as she moderates a discussion between Retail Media Network (RMN) heavy-hitters Loblaws Media, Walmart Connect on how their offerings are evolving, what they bring to the table, how they're measuring effectiveness, and why media agencies and brands should invest in the channel. Moderating:
Cathy Collier Featuring:
Leanne Gibson
Alfredo Tan |
4:15 PM |
Closing keynote. TBAEpic Hall |