Epic

Epic Hall

Epic Hall

Epic Hall

From the pandemic to inflation to pending recession, the last handful of years have dominated the shopper scene with plenty of reasons to freak out. IMI's Don Mayo will unpack consumer realities and motivations as they pertain to how and why people buy. This will include a lens through North America and Canada – from pre pandemic through 2023, and looks forward into the next 18 months. This session is driven by data from more than 1.5 million consumer interviews since 2020, including fresh insights from 2023, and will also provide a summary of 50-plus brand case studies and guidance on what's working and what to avoid when it comes to driving ROI in 2023/24.

Featuring:

Don Mayo
Managing Partner, Global
IMI International

Epic Hall

Novella

Epic Hall

Epic Hall

Prologue

Epic Hall

The green revolution we've been waiting for has been slow to materialize. But this is about to change. Consumers want "sustainability" to be the new business baseline. Three emerging drivers are creating an outlook of rapid change across the next 5-10 years that will force companies to transform and commit to real sustainable business models. This session, led by Nielsen's Nick Gibson, will also explore the ways consumer sentiment around sustainability is becoming a new foundational baseline in their decision-making and how retailers and brands have a role to play.

Featuring:

Nick Gibson
SMB team
NielsenIQ

Epic Hall

Epic Hall

Epic Hall

Novella

Canadian demographics are changing dramatically, neighbourhood by neighbourhood. There are new opportunities for manufacturers and retailers alike as immigration targets increase, Gen Z transitions into adulthood, and seniors become one of the largest consumer segments in the country.

In this breakout session, Rupen Seoni, the Chief Revenue Officer at Environics Analytics, will share real-world examples of how brands and retailers can leverage data to stay ahead of major population shifts and meet the demands of a changing consumer market.

Featuring:

Rupen Seoni
Chief Revenue Officer
Environics Analytics

Prologue

Epic Hall

CPG companies spend as much as 25% of gross sales on trade spend – more than they spend on digital advertising in general. As a result, advertisers want to know they're getting bang for their buck. Join OMD's Cathy Collier as she moderates a discussion between Retail Media Network (RMN) heavy-hitters Loblaws Media, Walmart Connect on how their offerings are evolving, what they bring to the table, how they're measuring effectiveness, and why media agencies and brands should invest in the channel.

Moderating:

Cathy Collier
CEO
OMD Canada

Featuring:

Leanne Gibson
VP and managing director
Walmart Connect

Alfredo Tan
SVP, managing director
Loblaw Media

Epic Hall